Neha Anada

Lead revenue strategy and strategic partnerships across multiple personal finance verticals, with full ownership of P&L performance and partner-driven growth. Lead and coach a team of Customer Success Managers responsible for driving new business, partner growth, and long-term client retention. Own P&L performance and growth KPIs across Insurance, Investing, and Personal and Commercial Lending categories, managing seven-figure revenue portfolios while optimizing operational frameworks to improve efficiency, scalability, and automation. Partner cross-functionally with leaders across sales, product, editorial, and marketing teams to strengthen partner performance, unlock new revenue opportunities, and ensure the delivery of high-quality consumer demand for financial services partners. Focus on developing and mentoring high-performing teams through clear leadership, accountability, and a culture of collaboration that drives both individual development and business results.

Built the foundation for a new B2B revenue channel designed to expand strategic partnerships and reduce reliance on traditional organic and paid acquisition channels. Developed and executed the go-to-market strategy for B2B alliances, including industry analysis, prospecting frameworks, partnership models, and sales enablement materials. Established and onboarded new strategic partners to support long-term revenue growth and diversified demand generation.

LinkUnite is a community-driven organization dedicated to empowering professionals in marketing and digital industries. We provide networking opportunities, mentorship through our L.I.N.K. program, and industry-focused educational series. Our membership program offers exclusive access to events, professional development, and advocacy initiatives that promote female leadership. Through strategic partnerships, content platforms, and corporate collaborations, we connect top professionals, foster career growth, and drive meaningful industry change. Connect, Create, Unite. LinkUnite.

Neha built the largest portfolio at Money Group (Money.com and ConsumersAdvocate.org) overseeing 20+ verticals and ~200 Financial Services advertiser relationships through sales strategy, acquiring top advertisers, launching new verticals, and running successful cross-channel performance marketing campaigns. Neha was promoted three times, won the Rainmaker Award, and hired, trained and led a team of sales and marketing professionals building a 9-figure portfolio.

Neha led digital, social media & influencer strategy at Saatchi & Saatchi for Proctor & Gamble. With a focus on data and audience insights, Neha specializes in creating engaging online experiences from influencer marketing to CRM lead gen that resonate with target audiences, build brand loyalty and deliver results. Top clients: Pantene, CoverGirl, Toyota, Lexus, Old Spice Developed social media, influencer, and digital marketing strategies and oversaw the execution of campaigns. Produced Procter & Gamble's sponsorship of the Summer and Winter Olympics.

Neha built the digital department at SGA from zero and integrated it with the traditional media departments. She focused on strategy, planning and interdepartmental collaboration to establish digital services as a successful core offering for the advertising agency.

As the Digital Production Director at Pixelogic Neha oversaw the production department, and was responsible for the planning, management and execution of digital campaigns throughout project life cycles and established the startup's production standards, processes, and best practices.

Produced digital and social media campaigns and web experiences throughout the project lifecycle: strategy, planning, design, development, launch and optimization. Top clients: Coca-Cola Global, Kraft Foods North America Liaise with clients and manage cross-divisional teams on a variety of projects including websites, microsites, banners, brand development and social media. Determine project scope and milestones and actively measure progress and quality of work to ensure timely and successful completion.

As an active member of the dance department, I honed my skills and worked as a professional dancer for 6 years. The strong work ethic and drive I developed as a dancer carry over into my current work, making me a collaborative team leader.