Neethu Thankachan

Associate Director, Brand Analytics - Tzield @ Sanofi

About

Sanofi relies on my expertise as Associate Director of Brand Analytics to optimize pharmaceutical strategies and enhance data-driven decision-making. Collaborating with cross-functional teams, I contribute to developing actionable insights that support brand performance and market competitiveness. With a Master’s in Business Analytics from the University of Cincinnati, I bring a robust foundation in statistical computing, data visualization, and advanced analytics. My commitment to impactful data solutions stems from a background in IT business analysis and a passion for improving healthcare through analytics.

Country

United States

City

Princeton

Industry

Management Consulting

Skill

IT Business Analysis, Business Rules, Business Requirements, Project Documentation, BRDs, Client Relations, Business Development, R, Communication, Attention to Detail, High Level Of Accuracy, Process Improvement, Statistical Data Analysis, Project Management, Incentive Compensation, Legal Analytics, Team Management, Goal Setting, Hypothesis Testing, Data Visualization

Experience

Associate Director, Brand Analytics - Tzield

Sanofi

2025-1 - Present · 1 yr 9 mos

Bridgewater, New Jersey, United States

Associate Director, Analytics- Rare Diesease

Sanofi

2024-4 - 2024-12 · 9 mos

Bridgewater, New Jersey, United States

Sr Team Lead

ProcDNA

2023-5 - 2024-3 · 11 mos

Chicago, Illinois, United States

Graduate Teaching Assistant

University of Cincinnati Carl H. Lindner College of Business

2022-8 - 2023-5 · 10 mos

Cincinnati, Ohio, United States

Assisting Prof. Edward Winkofsky for Business Analytics I (BANA 2081) and Business Analytics II (2082) at University of Cincinnati. Responsibilities include managing course recitations, conducting office hours and handling participation grading for undergraduate students.

Associate Consultant

2020-12 - 2022-7 · 1 yr 8 mos

India

Led a team of 4 concentrating on Incentive Compensation to deliver - Key insights, and strategic decisions that would help the top business stakeholders to drive sales - Designed Goal Setting Methodology based on historical sales and untapped market potential to motivate sales reps - Communicated with stakeholders to drive critical business decisions - Played the team lead role by gathering requirements and mentoring juniors Led a team 3 to work on Legal Analytics for the pharma giant - Set up a new Legal team at ZS ( first and the only Legal Analytics at ZS) - Worked on multiple data sources concerning Legal - SAP, Patents, etc. - Created and analyzed the data using statistical methods to create insightful tableau dashboards that would be used by the Directors of the Legal Ops team for key business insights - Created SOW to drive the business and manage work - Collaborated with ZS partners to get an added business >$120K

Business Operation Associate

2018-6 - 2020-12 · 2 yrs 7 mos

Pune Area, India

Incentive Compensation - Worked in a team of 3 to deliver 100% accurate compensation to a sales force of size 300 reps in each quarter - Implemented complex business plans and associated rules based on which reps were incentivized - Communicated with onshore/offshore team as well as with clients to understand the ongoing need so as to provide customer satisfaction - Reduced the turn-around time of deliverables via automation using Excel and SQL based tool from 2 weeks to ~5 days Sales Force Optimization - Worked in a team of 5 to analyze and optimize the field size for a major US pharmaceutical company concentrated on ultra-rare disease - Analyzing ~150k volume of data to derive insights using R and Excel and identifying the patient journey to target potential HCPs