NEETHU ELSA ANIL

Manager @ Federal Bank

About

A passionate and performance-driven Marketing Professional with over 4 years of expertise in managing web and content ecosystems, optimizing Google My Business (GMB) listings, and executing multi-channel campaigns that enhance brand visibility, customer engagement, and business growth. Currently serving as Assistant Manager – Marketing at Federal Bank, leading digital campaigns, driving content strategy for the corporate website, and managing SEO optimization. Adept at bridging creativity with strategic intent - combining analytics, customer insights, and content design to deliver consistent, impactful brand communication. Backed by an academic background in M.Tech – Structural Engineering, with a strong ability to apply analytical thinking and structured project execution to dynamic marketing environments. 💡 Core Competencies: ✅ Digital Campaign Strategy & Execution ✅ Local SEO & GMB Optimization ✅ Web Content Management ✅ Corporate Branding & Internal Communications ✅ Marketing Analytics & Lead Generation ✅ Cross-Functional Coordination & Event Management Known for exceptional attention to detail, adaptability, and organizational excellence. Thrives in high-energy environments where creativity, communication, and performance intersect to drive business value.

Country

City

India

Industry

Civil Engineering

Skill

Business Writing & Editing, Corporate Communication Planning, Visual Communication Strategy, Handling Vendor/Agency Communications, Internal Campaign Awareness Promotion, Presentation Delivery to Senior Stakeholders, Branch-level Marketing Customization, Client Brief Analysis & Delivery, Campaign Budget Planning & Monitoring, Goal-Oriented Planning, Initiative Ownership, Change Management Support, Training Coordination for Internal Teams, Cross-department Collaboration, Team Mentoring & Guidance, Engagement Rate Analysis, Web Traffic Analysis, Demographic & Psychographic Research, KPI Benchmarking, Customer Behavior Insights

Experience

Manager

Federal Bank

2025-8 - Present · 1 yr 2 mos

Kochi, Kerala, India

Assistant Manager – Marketing Department

Federal Bank

2021-8 - 2025-8 · 4 yrs 1 mo

Kerala, India

✅ Managing and optimizing content on the corporate website to ensure consistent, customer-centric messaging aligned with brand guidelines. ✅ Optimizing Google My Business (GMB) listings for 1,500+ branches, ATMs, and CDMs, thereby increasing local search visibility and enhancing branch-level discoverability. ✅ Collaborating with zonal and regional marketing teams to plan and execute hyper-local marketing initiatives tailored to regional demographics and business objectives. ✅ Coordinating and managing internal branding initiatives, employee communication events, and corporate engagement programs. ✅ Driving data-driven decision-making by analyzing campaign performance metrics using tools like Google Analytics to optimize marketing ROI. ✅ Staying abreast of digital marketing trends, SEO algorithm updates, and automation tools to continuously refine strategy and execution.