Neeranuch W.

Key Achievement: - Onboarded and activated 35+ affiliate partners within the first 3 weeks, significantly accelerating campaign readiness and expanding market coverage. - Achieved 145% of the monthly deposit target, exceeding the original 3-month KPI ahead of schedule and delivering exceptional performance momentum. - Drove strong ROI optimization across key campaigns by improving traffic quality, conversion efficiency, and partner activation strategies. - Successfully contributed to rapid revenue scale-up through high-performing affiliate acquisition and performance management. Key Responsibilities: - Manage and scale affiliate partnerships to support global client acquisition and revenue growth. - Recruit, onboard, and activate affiliate partners across priority markets and traffic sources. - Monitor affiliate performance on a monthly basis, ensuring accurate tracking, reporting, and payout calculations. - Build and maintain strong partner relationships through personalized support, performance insights, and campaign optimization guidance. - Develop and execute retention strategies to increase affiliate engagement and long-term value. - Analyze traffic sources, conversions, and user behavior to identify opportunities for performance improvement. - Share product updates, marketing campaigns, and promotional offers with affiliate partners. - Collect partner feedback and collaborate with internal teams to improve tools, processes, and reporting efficiency. - Prepare performance reports and communicate insights regularly with management. - Ensure all affiliate activities comply with company policies and industry regulations. Tools & Platforms: AppsFlyer, RedTrack, Google Sheets, Internal CRM, Email Communication

Key Achievements @ EBC Financial Group 1. Successfully launched the “Million Dollar Trading Challenge” campaign, attracting 5 new affiliates and generating over 200 qualified client leads, significantly boosting brand visibility and new client acquisition. 2. Led business requirement gathering for an in-house affiliate system, working closely with development teams to define core features, user flows, and implementation timelines aligned with company goals. 3. Led and mentored junior team members to run bidding campaigns on Google and Meta platforms. Collaborated with external agencies to consistently meet and exceed target KPIs. Responsibilities - Developed and managed the affiliate program, including commission structures, tracking, and partner support. - Planned and executed affiliate and influencer marketing campaigns across multiple platforms to drive traffic, conversions, and revenue. - Researched and purchased media placements (banners, articles) to enhance brand visibility. - Launched and optimized campaigns on DSP platforms, ensuring effective budget use and performance tracking. - Conducted competitive research to improve program structure and explored new DSP platforms. - Recruited and managed affiliates and influencers, fostering strong relationships to maximize performance. - Negotiated contracts, commissions, and incentives for affiliates, influencers, and media partners. - Collaborated with IT and marketing teams to develop tracking systems and campaign strategies. - Monitored performance metrics to identify trends and improve program effectiveness. - Ensured compliance with industry regulations and marketing best practices. - Stayed updated on fintech, digital marketing, and DSP advertising trends and tools.

Key Achievements: - Increased company revenue by 75% within one year. - Successfully expanded into 4 new countries, secured new gateways, and supported the development of new products. - Led the Digital Marketing team to grow sales by 189% in just 3 months, maximizing ARPU and ROI. - Built the Business Development strategy & business plan, aligning with long-term growth objectives. - Designed and launched a training program for Business Development and Digital Marketing teams. Key Responsibilities: - Conduct market research to identify potential markets, trends, and opportunities in the mobile services industry. - Identify and approach potential partners, negotiate contracts, and close deals to expand the partner base. - Acquire new products/services, collaborate with IT to ensure development aligns with market needs. - Develop and implement sales strategies to achieve revenue targets and business growth. - Lead and manage the Business Development team, setting goals, motivating, and ensuring performance alignment with company objectives. - Build and maintain strong partner relationships, ensuring high levels of satisfaction and long-term collaboration. - Identify new market segments and geographical expansion opportunities, develop and execute entry strategies. - Monitor revenue streams, analyze sales data, and identify opportunities to maximize profitability. - Ensure compliance with industry regulations, legal requirements, and company policies. - Create and execute affiliate marketing strategies to drive traffic, increase conversions, and maximize revenue. - Track and analyze campaign performance, optimizing based on insights for improved results.

Role for Business Development o Establish and maintain good business relationships with the service providers, SMS gateway and operators for smooth service launching and getting better deal. o Responsible to drive and boost revenue of markets in charge and manage to achieve the monthly target. o Monitor daily, weekly and monthly revenue performance and outcome with action plan to drive and boost revenue of markets in charge and manage to achieve the monthly target. o Essential that you manage to execute timely connections and launch services in the market o Plan and implement all stages of product develop till the point product launching, work closely with other departments o Expected to constantly keep alert ensuring no interruption of services launching and solved any issue as soon as possible o Perform in-depth analysis, research and review of VAS services in markets & competitors. Role for Affiliate Manager o To maintain and develop trust-based business partnerships with potential and existing business partners (affiliates, publishers, media buyers etc.) Identify opportunities and expand partnerships with existing and new business partners. o Promote company products to local and global market Cost Per Action (CPA) campaigns through affiliate marketing. o Manage marketing spending, and ensure the investment is within targeted e-CPA goals, which are in line with healthy Average Revenue Per User (ARPU), and achieve Return on Investment (ROI). o Provide campaign analysis inputs to business partners, and the company for performance development, optimization, and improvements. o Analyze data reports, and monitor performance of traffic trends, campaigns conversion rate, affiliates performance trends, optimization etc. o Take proactive action in solving the campaign inquiries and daily issues.

o Create and implement a strategy to drive E-commerce sales to reach targets. o Manage the E-Commerce day-to-day operations across all platforms o Manage the online store, including online stock management, and store visibility. o Organize the P&L for the online store. o Plan and execute product launches, promotional campaigns, joint promotions and events in order to drive web traffic and sales. o Analyze customer insights, consumer trends, market analysis, marketing activities.

o Builds up business partnerships with mobile operators for mobile content o Builds and integrates mobile content both on-deck content. o Manages business development and sales activities for on-deck. o Liaises with major mobile operators on promotions of VAS and applications. o Develops business partnerships through sell of VAS (i.e. games, ringtones, logos, etc) of cell phone to the major mobile operators. o Maintain up-to-date industry news and practices including regulatory framework/rules, production needs and requirements. o Delivering relevant research and reports on local market intelligence. o Develop relationships with partners. o Monitoring performance of advertisement to achieve a positive ROI from the products being promoted. o Bringing the products at the forefront of possible sales channels to increase overall sales. o Define, manage and launch new products. o Manage existing accounts.

- Develop and execute strategic marketing plans tailored to the needs and goals of startup programs under AIS. - Identify market trends, competition, and target audience to formulate effective marketing strategies. - Cultivate and strengthen the brand identity of AIS's startup programs, ensuring a strong and consistent brand presence in the market. - Implement brand awareness campaigns and initiatives to enhance the visibility of startup programs. - Create compelling marketing materials, including brochures, presentations, and digital content, to support program promotion and engagement. - Oversee content creation and maintain quality standards for promotional materials. - Manage online marketing efforts, including website content, social media campaigns, and email marketing to engage with the target audience. - Optimize the online presence of startup programs to reach a wider online audience. - Collaborate with external partners, industry stakeholders, and startups to establish mutually beneficial partnerships that contribute to the growth of the startup ecosystem. - Forge and maintain relationships with key players in the startup community. - Utilize data analytics and performance metrics to assess the effectiveness of marketing campaigns and strategies. - Prepare comprehensive reports to provide insights and recommendations for improvement. - Organize and execute events, workshops, and seminars to promote startup programs and foster community engagement. - Coordinate logistics and ensure successful event outcomes. - Manage the marketing budget effectively, ensuring that resources are allocated efficiently to meet marketing objectives. - Ensure that all marketing activities adhere to relevant regulations and industry standards. Stay updated on marketing trends, emerging technologies, and industry best practices to drive innovation and competitiveness.

o Monitors all aspects of a product lifecycle, including long- and short-term development and marketing. o Stays abreast of trends in the marketplace to ensure the product's competitive position.

o Creates and uploads new contents for business partners and online game bloggers, web portals and other related communities o Updates game/application contents i.e. articles, news etc. and related contents into the system Analyses, tests, reviews, upgrades all contents to ensure there are no any viruses, malicious ads, prohibition contents, bugs or other issues that may affect the quality of the contents o Maintains content uploading timeline, search positions and quality standard of the contents (search engine platforms, online/mobile android platforms, applications, games, mp3, YouTube, ringtone and wallpapers) o Establishes and maintains other standard criteria (distribution quantity, download rate etc.) form the content team and HQ o Acts as a project editor for content team, product team and online marketing team Build strong relationships with both internal and external team

Mobile browser: HTML5 game ( game on a mobile browser) o Conduct to acquiring new product and work with IT team to understand market and customer need, ensuring the development of services that meet market demands. o Monitoring revenue streams, analyzing sales data, and identifying opportunities for maximizing revenue and profitability. o Ensuring compliance with industry regulations legal requirements, and company policies in all business development activities. o Overseeing the execution of affiliate marketing campaigns, tracking performance and analyzing data to evaluate the effectiveness of campaigns. Adjusting strategies based on the analysis for better results. o Expected to constantly keep alert ensuring no interruption of services launching and solved any issue as soon as possible.

MVAS Service. o Initiate & operate day-to-day mobile value-added-service offering. o Coordinate with partner ex. Mobile Network Operator, media partners, distributor, etc. in order to offer the services to co-promotional activities, to gain the highest revenue. o Analyze market trend and custom behavior, evaluate, and initiate new service offering /new partner / new channels, etc. in order to offer the in-demanded service. CRM Project: Mobile Magic o Campaign Management o Customer database analysis o Customer retention program and brand loyalty o Manage e-channel of promoting and communication

 GameHall Project: Application for Android Platform o Product & Service planning: How to go to Market. o Product development (Improve product): New feature, Improved product to more user-friendly. o Customer retention program and brand loyalty o Manage e-channel of promoting and communication o Expand new distribution o Product & Media analysis o Revenue & Product report

Nululu Project: Game Application [Excusive 3 Month] o Estimate revenue, Co-work with Partner for develop. o Product & Media analysis, Campaign Management, Customer database analysis, Manage e-channel of promoting and communication, Evaluate the product.

2012-2014 Game online : Crazy Tank (Web Base Game)  Game event (Big festival )  Game master (Solved the problem)  Product Development  Copy writer

MVAS: Download contents Artwork Layout Checking & Approving before sending to Media Agencies •Filing the documents and all admin work •Contents Editing & Updating (For Ring Tone, Wallpaper, Theme) •Subscription Editor & Message Editor for Mobile Users •Sourcing for General Office Purposes (Groceries, Stationeries). •Translator & SMS Promotion Creator •Copywriter in the Advertisement Page