Neeraj K Kushwaha
Founder, CEO @ third i
About
With a career spanning over a decade, I have established myself as a global commercial leader, known for driving impactful sales strategies and growth operations. As the founder of third i, I have honed my expertise in digital sales and product growth, focusing on scalable strategies that exceed sales quotas and foster product adoption.My journey began in the dynamic sectors of ad-tech, e-commerce, and social media platforms, where I developed a keen understanding of the martech industry. Working extensively across the APAC region, I have crafted and executed strategies that not only identify but also capitalize on revenue opportunities, ensuring sustainable growth.I specialize in developing comprehensive playbooks that guide customer acquisition and growth at scale. My approach is rooted in collaboration and partnership, leveraging these relationships to achieve significant outcomes. My skills in relationship management have been pivotal in steering successful results across various levels and geographies.At third i, my mission is to innovate and implement strategies that drive digital sales and product growth. I am passionate about creating value through strategic partnerships and scalable solutions that meet the evolving needs of our clients.Let's explore how we can collaborate to achieve remarkable outcomes together.
Singapore
Singapore
Marketing & Advertising
Customer Acquisition, Business Growth, Start-up Leadership, Artificial Intelligence (AI), Performance Marketing, SMB Sales, Problem Solving, Negotiation, Revenue Generation, Program Management, Business Strategy, Digital Marketing, Online Advertising, Mobile Advertising, Mobile Marketing, Advertising, Business Development, Online Marketing, Mobile Applications, Account Management
Experience

Growth Operations Manager (SMB)
Singapore
Expedite SMB ad sales and customer growth operations in APAC, envisioning and building up foundation to drive Meta's sales. Onboarded, managed and expanded vendor partners, recruited team, setup operations and playbook to drive sales outcomes. Key achievements: - Builded $100Mn ARR SMB acquisition and growth revenue from scratch in APAC market via vendor channel. - Increased cumulative ROI by 50 times from global vendor sales and customer growth operations. - Recognised as XFN champion for owning programs globally. Designed 1st ever sales and customer growth program to help small developers capture greater revenue on Audience Network platform. Core responsibilities: - Vendor Sales, Sales Management, Growth Operations, Business Planning, Go-To-Market Strategy, Program Management, Revenue Management, Vendor Management, Outsourcing, Stakeholder Management

Program Manager (Vendor Sales)
Singapore
Directed vendor sales and growth across APAC, launching and scaling business from scratch to build up team of vendor contractors inside sales channel. Core responsibilities: - Sales Management - Vendor Management - Growth Operations - Business Planning - Go-to-Market Strategy - Program Management - Vendor Management - Revenue Management - Customer Relationship Management - Cross-Functional Team Leadership - Stakeholder Management Key achievements: - Instigated regional growth business to acquire 6-figure revenue annually in 2 years. Developed business plan, formulated operational playbook, recruited team of 20, and integrated operational processes.

Strategic Partner Manager - South Asia
Singapore
Accelerated mid-market developer acquisition and growth for IND and SEA as 1st hire for role to expand Meta’s regional market share. Core responsibilities: - Partnership Management - New Acquisition - Go-to-Market Strategy - Thought Leadership - Revenue Management - Customer Relationship Management - Stakeholder Management Key achievements: - Delivered 76% YoY growth via effective account management, go-to-market strategy, and relationship-building efforts. - Achieved 30% incremental revenue. Expanded outsourced support channel as sales and customer driver for SMBs in APAC, and supported launch of Rewarded video format.

Senior Manager- Ad Sales
Bengaluru Area, India
Drove management for enterprise sales of advertising solutions in IND which was previously untapped, with key clients such as Samsung, LG, IFB, and Whirlpool. Core responsibilities: - Sales Management - Ecommerce - Revenue Management - Customer Relationship Management - Cross-Functional Team Leadership - Stakeholder Management Key achievements: - Tripled revenue within 2 quarters via effective optimisation strategies, and eliciting higher budget and advertising spend.

Head - Performance Advertising (Monetization)
Bengaluru Area, India
Spearheaded establishment of affiliate advertising business in IND and China to capture >INR 1 CR monthly within 1 year. Recruited and led team of 7 for operations, delivery, and publisher partnerships. Core responsibilities: - Performance Advertising - Sales Management - Partnerships - Partner management - Cross-Functional Team Leadership - Stakeholder Management Key achievements: - Scaled business to capture >INR1 CR monthly in 1 year; later received Rock Star Team Award as fastest growing team. - Doubled ROI for ecommerce advertisers within 6 months via effective audience targeting. Set up operations, including optimisation, media buying, and delivery processes.

Lead - Partner Management
Bangalore Area, India
Founding team member to conceptualise and launch InMobi's affiliate channel (Wadogo). Identified gap and pitched idea to C-suites to secure business sponsorship and scaled business from zero to over $20Mn yearly run rate before exiting. Core responsibilities: - Business Planning - Affiliate Marketing - Go-to-Market Strategy - Revenue Management - Cross-Functional Team Leadership - Stakeholder Management Key achievements: - Established and grew affiliate business to capture 8-figure revenue yearly, onboarding >150 publishers. Built up team, developed business and go-to-market plan, launched pilot, and set up website and operations. - Won Avengers Award for fastest scaling business at InMobi, and Real Star Award for closing >100 partnerships.

Strategic Account Manager- Performance
Bangalore, India
Managed portfolio of 50 key accounts across APAC, with clients including Amazon, Flipkart, Ola, and Uber. Led ad-hoc project to build up teams from scratch across 3 new InMobi locations. Core responsibilities: - Key Account Management - Project Management - Cross-Functional Team Leadership - Stakeholder Management Key achievements: - Grew IND revenue by 200% in 6 months, applying new ecommerce strategy and scaling revenue with key advertisers. - Set up and train new teams across CHN, JPN, and KOR, establishing advertising operational processes from scratch.
Education

Stanford LEAD is a year-long, 9-course program which develops effective leaders who embody five core leadership competencies: critical analysis, self-awareness, interpersonal acumen, situational awareness, and holistic communication. These leaders complete coursework in key business fundamentals: finance, strategy, and critical analytical thinking, as well as elective coursework which equips them to successfully address and navigate the challenges and opportunities inherent in fostering and implementing change within their organizations. Throughout the program, participants exchange ideas and collaborate on projects with small teams of like-minded, like-motivated peers, and engage with world-renowned Stanford GSB faculty, Silicon Valley leaders, coaches, thought leaders, and luminaries through regular live events, discussions, and facilitated feedback.
Neeraj K Kushwaha's Contact Information
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