Neeraj Agrawal

I work as analytics consultant at BCG focusing on consumer behavior and segmentation projects and GTM. I am responsible for delivery of analytical strategy solution. I have worked with top clients in consumer and retail, BFSI, manufaturing, digital and public sector. Major Projects: 1) Enhancing customer engagement for a leading life insurance player by re-imaging the customer journey using advanced analytics segmentation algorithms. The segments were used device Go-to market outreach 2) Efficient frontier pricing approach for a leading Peruvian bank • Segmented customers based on price realization and estimated demand cluster that generates the propensity to buy at given interest rate. Finally, used optimization engine to converge the demand model and CLV to prepare the efficient frontier 3) Digital journey taken by consumers for a leading online auto aggregator 4) SVOC and analytical techniques to target customers for top auto OEM 5) Retail style rationalization by proposing improvements in merchandising, stores and supply chain through SKU rationalization, out of stock analysis and product affinity

Handled responsibility of President and VP membership for BCG India toastmasters club.

Lead a team of business analysts, acting as the single point of contact for client calls and the onsite team to discuss and understand requirements Involved in all phases of the projects from problem formulation & conceptualization to code testing and optimization Mentored new employees to help them understand the end-to-end working of a project through Mu Sigma University; involved in taking classes for new employees and management trainees Analytic consulting including assessment of business problem and recommending actionable insights. Major projects: - Customer buying behavior to track the trends in purchase decision hierarchy of a customer - Sport analysis, radius of Impact of a sporting event - Modeled and non-modeled Pricing analysis for major retailer - Competition and Cannibalization effect at SKU level - Business development, worked on many POVs/proposals for retail domain to add value to the client organization Techniques: - RFM analysis - Timer series forecasting, ARIMAX, UCM - Linear and Logistic regression - Clustering and decision trees

Optimized Supply Chain for seasonal products for a major retailer(Distribution Allocation Restructure Taskforce), gave insights onto how much space has to be allocated and how the products should be transferred Calculated Promotion/ Campaign effectiveness and customer targeting for major wholesale retailer using statistical techniques and double differentiation method Factors leading to negative performance of a demography and pivotal factors to handle the situation

Institute Industry Interaction Cell - Student Coordinator and Corporate Relations Manager for 2008-2012 Batch