Neeraj Agarwal

Head of Marketing- Retail Liabilities & Commercial Banking @ Kotak Mahindra Bank

About

Strategic marketing leader with 17 years of experience shaping B2C and B2B strategy, driving brand transformation, and leading digital-first growth across financial services and media. Proven track record in leading large teams, managing large-budget marketing campaigns, and delivering measurable business impact. Recognized among India’s 40 Under 40; alumnus of LSE.

Country

India

City

Mumbai

Industry

Banking

Skill

Experience

Head of Marketing- Retail Liabilities & Commercial Banking

Kotak Mahindra Bank

2023-5 - Present · 3 yrs 5 mos

Head marketing for a portfolio of retail and MSME banking products, managing a 50+ member team to drive business growth and brand visibility.

Founder

Insciple

2021-7 - 2023-5 · 1 yr 11 mos

Founded and launched a tech-enabled career marketplace for video-based 1:1 career consultation with industry experts, leading product architecture, brand identity, and customer acquisition strategy from the ground up. Built a worldwide expert network across 50+ professional fields in 10+ countries to offer global career guidance. Developed entrepreneurial and product-building expertise, navigating challenges of scale, adoption, and monetization. Achieved industry recognition, featured in Inc42’s 30 Startups to Watch list (Mar 2022) and highlighted in articles in YourStory and Sunday Guardian.

Group Executive Vice President- Marketing

YES BANK

2021-4 - 2021-7 · 4 mos

Led marketing strategy across brand, B2B, retail, and CSR with a 10-member team.

Executive Vice President- Marketing

YES BANK

2019-7 - 2021-3 · 1 yr 9 mos

Led GTM and product marketing for retail solutions, including innovative credit cards (Wellness & Build-Your-Own Card), private banking, and women’s savings account, delivering strong customer acquisition through digital campaigns (SEO, CPC, influencer, and content). Rebuilt Yes Bank’s brand post 2020 crisis, restoring trust through high-impact ATL and digital campaigns, with two campaigns ranked in India’s Top 10 YouTube Ads.

Senior Vice President- Marketing

YES BANK

2016-7 - 2019-6 · 3 yrs

Mumbai Area, India

Drove fintech marketing including API, blockchain, and several other payments related products.

Vice President- Marketing

YES BANK

2014-10 - 2016-6 · 1 yr 9 mos

Mumbai Area, India

Built a CEO/CFO community of 10,000+ leaders via awards, forums, publications- strengthening client stickiness and new client acquisition

Assistant Vice President- Marketing

YES BANK

2013-8 - 2014-9 · 1 yr 2 mos

Mumbai Area, India

Spearheaded marketing for YES Foundation, a not-for-profit arm of Yes Bank. Positioned Yes Bank as a purpose-led institution, integrating sustainability and social impact into brand identity.

Assistant Producer- Branded Content

Network18 Media & Investments Limited

2010-8 - 2012-9 · 2 yrs 2 mos

Delhi Area, India

Directed branded content initiatives across two national news channels and its digital platforms, managing campaigns for 10+ leading consumer brands including P&G and PepsiCo.