Neelima Jain

Teams: Bain Flex and Incubation CoE Bain Middle East CoE Bain Strategy CoE

Teams: Bain Org Analytics CoE Bain General Consulting Pool CoE

- Data analysis: Qualitative study and quantitative analysis of BARC data to drive ratings, reach and GTM strategy; Devised promotional campaigns and managed ad-inventory spends for new shows - Content strategy: Drove consumer insights to aid new content production and existing content management on channel - Cross functional alignment: Aided sales pitches, marketing and distribution push and content production through effective content management and daily BARC data analysis

(Sony LIV, Content) - Formulated a regional content strategy and roadmap for Sony LIV - Acquired new clients, brought content creators on board and created revenue alliances to expand Sony LIV's content base and regional footprint (Sony Entertainment Television, Marketing) - Responsible for media planning and execution to launch a GEC show Porus; Co-planning and budgeting the marketing calendar and GTM strategy for the show - Managed commercials and vendors in order to make sure all ATL BTL activities executed on time -Tracking sustenance through quantitative analysis on BARC and devising appropriate digital plan for the same (Sony MIX and ROX, Sales) - Responsible for ideating and executing new concepts on the channel that brings audience engagement and brand engagement; Finding and acquiring new clients for the channel that do not generally advertise on TV - Worked on the concept of VJ hunt, managed sales pitches and show production

As the head of the club, managed a team of 14 people to organise and execute inter-college as well as intra-college events at IMI, Delhi. Successfully executed IMAC summit at annual corporate conclave Conventus'16 with the theme "Predictive Analytics: Transforming the dynamics of business" and intercollege event TNT at the annual cultural fest Kritva'16. https://www.youtube.com/watch?v=LHhhVV_heeo&feature=youtu.be

Worked with the research and strategy department of SAB TV to formulate a promo strategy for their upcoming show launches and its sustenance. Studied the launch strategies of shows launched in past one year and their sustenance. Did day-part analysis to understand slot strength across GEC and analysed our promotion strategy on outside network channel. Gave a day-wise promo plan from June'16 - Oct'16.

Worked at the boutique investment firm as a mediator between new and small companies looking for investment and investors. Responsibilities included finding and meeting clients with investment needs, helping them to raise capital from the markets, maintaining good relations with the clients and stakeholders; and managing visibility of the firm in the capital markets.

Worked on HR policies, recruitment and promoter management. Responsibilities including finding and screening candidates for various job roles, handling naukri.com account for recruitment, managing post recruitment work and policies; and handling compensation for switch promoters.