Neal Peng

Pre-market Clinical Trials: Secured early approval for the first imported PLA-injectable (Class III medical device). Led the coordination and organization of clinical documentation and responses to supplementary issues, earning high praise from National Medical Products Administration reviewers. Advanced clinical trial on collagen. Responsible for the clinical projects, designed a reasonable preliminary experimental plan to screen for clinical requirements. Establish Industry Standards: Lead the development of anti-aging and mesotherapy projects with solid medical evidence to support the long-term growth of products and guide market trends. Establish industry standards and level user perceptions. Post-market Medical: Team Establishment: Build a team from scratch, establishing a comprehensive content dissemination and product training system to lay a solid foundation for products promotion. Expert Endorsement: Host online webinars and offline expert symposiums, developing and engaging dozens of top KOLs domestically and internationally. Product Positioning: Define the core message of product. Differentiate from major competitors to effectively capture user mindshare. Implement the “Leap” campaign, focusing on contemporary women’s pursuit of self-pleasure as the core market promotion. Streaming Media Dissemination: In response to market objections, produce short videos to vividly convey product knowledge. Apply this content widely across multiple platforms, forming a dissemination matrix. Address doubts from B-end and C-end users to increases consumer product awareness. Online Platform: Build the online platform by hosting online meetings and call-out videos with international speakers,achieving the short-term goal of registering 500+ new target doctors, thereby occupying the academic high ground and establishing an international, professional brand image.

Only Company to Win the Annual Best Marketing/Medical Partner Award Twice in a Row; High Potential (Praised by Global COO). Product Position：Defined three key core product information; responsible for all content output for the national product launch. Academic Achievements: Authored the first domestic consensus on regeneration filler; developed a curriculum system from scratch and produced over 10 sets of course materials; served as a mentor for four new employees, helping them quickly become independent. Business Development & Clinical Trials: Participated in Sinclair's global acquisition projects, providing assessments based on product logic and market demand; led the Boao registration project for new products; independently managed cooperation with institutions to conduct clinical trials. KOL Engagement: Engaged renowned international experts to participate in the formulation of product medical strategies and corresponding medical projects; established and maintained key KOL relationships to empower and endorse the product. Conference Owner: Organized national consensus meetings, Train the Trainer seminars, and leadership meetings, involving several overseas speakers, consultants, and more than 20 top national KOLs; gained endorsements from prominent experts; developed excellent speakers and injectors and served as the product spokesperson at national forums, receiving high praise from both domestic and international experts. Injection Techniques & Innovation: Designed PCL injection techniques, based on product characteristics and ligament lift concepts, and developed a comprehensive "Tree-Man" concept, which has trained thousands of physicians; this innovation has been highly praised by Global Consultants and has spread internationally.

Product Launch: Successfully launched Meline intimate brightening series, and provided medical evidence, combination treatment plans, and clinical research support. Independently authored an expert consensus on the product, which received wide recognition in the industry. Products in Development: Conducted market research on acid peels, cosmeceuticals, and e-commerce daily care products. Compiled feasibility reports based on the original manufacturer's technological features for the company's decision-makers and the headquarters in Spain. Assisted headquarters in streamlining the whitening and anti-aging product lines, recommended suitable devices, and clarified research and development directions.

Product Position: With precise market marketing and positioning, make Kelo-cote the number one brand in the national "scar removal product" market for both online and offline channels; Online Promotion: Responsible for SEO keyword optimization, content marketing, and social media management to increase product visibility and user engagement; Academic Conferences: Organizing a domestic expert delegation to attend academic conferences in Sweden. Enhance brand exposure through branded materials such as invitations and event photo albums, and collaborate with the organizers to host workshops to increase the company's recognition at home and abroad.