Neal Dodd
Managing Director @ SMART-Insight
About
I have nearly 20 years experience in working with local and national brands to help plan and implement promotional campaigns. This includes Cancer Research UK, Kellogg's, Tesco and Deliveroo. A large part of this work includes the analysis of existing customer data; using insight from this analysis to help improve advertising planning and selections. The importance of understanding existing customer profiles and key geographical areas has been key in providing businesses with the platform to put together successful advertising campaigns; be it social, print and on-pack.
United Kingdom
Cheshunt
Marketing & Advertising
Advertising, Marketing, Data Analysis, Audience Segmentation, Normal Mapping
Experience
Managing Director
SMART-Insight
Head Of Product Development
TLC Worldwide
London, England, United Kingdom
Using key data to build sales promotions for clients such as Kellogg's, Vodafone and Sainsbury's.
Education
University of Brighton
Business Statistics
Neal Dodd's Contact Information
Phone
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