Danny Ndungu

Switchboard operator between partners and internal teams

About Legends: Legends was contracted by The Ohio State Advancement to drive engagement to top-of-the-funnel audiences. Over my 5.5 years, we created a high-performing cocktail series, told some amazing stories on the impact of scholarships and built a robust library of content featuring some wicked smart Buckeyes speaking about their areas of expertise (and so much more!), driving thousands of engagements YoY. – Overall, I led Marketing Operations for top-of-the-funnel audiences by owning project management and sprint timelines and guiding postmortems using GA4 to analyze and optimize ad performance. - Drove 500 hours in annual time savings by mapping workflows, documenting pain points and revising project templates. - Led project management comprising 3-5 projects a month with 8-12 people. - Influenced content creation strategy, leading to a 300% increase in video production output by improving alignment between content and strategy teams. - Trained 35+ individuals (including senior leadership and people leaders) on Adobe Workfront, reducing training bottlenecks - Developed and maintained project plans, dashboards and reporting cadences to track progress and analyze data insights, improving reporting visibility and project implementation. - Coordinated cross-functional initiatives across marketing, creative, strategy and operations teams using waterfall and agile methodologies. - Developed and maintained project plans, dashboards and reporting cadences to track progress and analyze data insights, improving reporting visibility and project implementation. - Managed two interns, creating their job descriptions, creating OKRs and led integrating them into our daily projects across Advancement.

I'm the sous chef to my teammates, the head chefs, working to make them & our work look good. My job is to make marketing processes efficient and help my team crush it every day. - Participated in the Rising Stars emerging leaders cohort, connecting people from Legends properties all across the U.S. - Managed multiple projects with a budget and multiple timelines within Advancement and Marketing communications to promote and fundraise for Pelotonia - Built a robust Notion dashboard to streamline communications, filesharing and process management for a team of 7 people in video production, animation, design, marketing analytics, etc.

- Designed Ohio State University Foundation’s 2020 end-of-year email with personalized fields that led to high clickthru rates and also tested shareability of the email - Produced the first Ohio State Alumni Association Reel on student loan forgiveness in 2022, within 48 hours and it received 6900 impressions - Designed social content for Alumni Welcome Week campaigns and built the City Guide landing page that saw high performance from graduating students - Led small projects, including managing relationships with partners across the university - Designed Day of Giving 2022 ads in Adobe XD, decreasing production time from the previous year

- Managed vendor relationships with multiple apparel producers, creating stickers and t-shirts for clients. - Designed all my wedding stationery and worked directly with vendors to ensure Pantone swatches, sizing and paper weights were accurate. - Designed experiential signage for the Historic Dublin Business Association (Dublin, OH) displayed for multiple weeks around the city. - Created brand identities and for multiple companies and initiatives. Clients include: A Steady Hand, Go Clarity, A Proud Foot Woodworking

- Designed sales presentations, banners and displays which were used to secure over 60 corporate sponsors for the Jazz & Rib Fest, The Arnold Sports Festival and the Ohio State Fair. - Designed internal materials, print and digital, and external client-facing materials and sales decks supporting SDRs. - Created and managed social media strategy and managed engagement on Instagram and Facebook, filming net-new videos, photos, graphics and repurposing content on Medium and also made regular updates to the company website. - Managed the CMS and planned logistics for run-of-show by compiling display elements, tracked inventory and tested and maintained technology updates prior to all event activations. - Supported and managed client vendors, sourcing items as needed such as premiums and display elements for event activations.

Do Good Work is an education consultancy, offering resources to Student Success professionals. In this role, I led marketing and design, running social media and creating promotional materials for the organization. - Grew social media following on Twitter, Facebook and Instagram from company’s birth up to 1,037 followers as of April 2018 - Provided creative direction for the creation of the logo and brand collateral for Do Good Work - Designed graphics for social media, the website and print materials - Filmed conference, managing live-stream and audience engagement during presenter's talk

- Managed social media and created visual collateral for the center’s social media, growing Twitter and Facebook social media by 428 followers in 3 months - Designed print storytelling cards and research resources in collaboration with graduate researach assistants and the marketing director of the center