natasha dransfield

manager customer and communications

About

I have over ten years experience in a variety of disciplines including: development and implementation of marketing and communication strategies, including both direct and digital marketing; brand management; media relations; project management; community engagement; and policy and process development. I am particularly interested in brand management, which has motivated me to want to utilise my skills and align myself with organisations with a strong brand presence. My experience has also seen me progress through the ranks from grass-roots marketing including copy writing, producing design briefs and liaising with external designers and suppliers, to a strategic/ management level which has involved the development of strategic marketing and communications plans, policy and process development, team leadership and liaison/ relationship building with senior management throughout a diverse organisation. These opportunities have given me a well-rounded knowledge of the function of marketing and communications.

Country

australia

City

perth

Industry

government administration

Skill

media relations, internal communications, strategic communications, marketing communications, public relations, advertising, copywriting, social media marketing, brand development, marketing, social media, event management, newsletters, brand management, email marketing, corporate communications, project management, editing, strategy, sponsorship, online marketing, leadership

Experience

executive manager organisational development

city of melville

2011-9 - 2011-10 · 2 mos

* Strategic Management of Marketing and Communications, * Employee Services, OH&S, Risk Services and Business * Improvement * Part of the organisational decision making body the Executive Management Team comprising of the CEO and Directors * Stakeholder Management with Elected Members

public relations officer

city of melville

2007-7 - 2010-3 · 2 yrs 9 mos

* Role focus: Public Relations, marketing and communications operations * Implementation of Marketing and Communications Plans * Coordinate organisations advertising bookings and design * Development of responses to media enquiries * Assists with media and communication writing * Website and Intranet content development, training and support * Management of the community newsletter, including content * research and development, community liaison, photography and * website management

marketing officer

city of melville

2009-1 - 2009-10 · 10 mos

* Role focus: Operational Marketing & Communications * Provide advice on Marketing and Communications Strategies * Development and implementation of marketing and communications * plans * Coordinate production and design of the organisations marketing * collateral including, producing design brief, writing copy and slogan * development. * Website management * Brand and logo implementation including correctly applying the * style guide and corporate logos on artwork * Sponsorship support and management

communications officer

city of melville

2008-9 - 2008-11 · 3 mos

* Role focus: Media and Communications Management * Corporate media strategy and planning * Researches and writes media releases * Researches and develops responses to media enquiries * Development of community engagement communication plans * Speech writing * Corporate writing and editing * Manage photography and corporate photographic library

events and promotions officer

east fremantle football club

2005-3 - 2007-7 · 2 yrs 5 mos

* Promotion of the club to members of the community * Promotion of the game to potential players within the East Fremantle District * Sponsorship and fundraising co-ordination * Event management * Member of social committee responsible for organising club social events * Liaising with media to obtain coverage of the club * Co-ordination of activities at home games * Marketing and Public Relations * Website design, maintenance and co-ordination * Liaising with board of directors, players, coaching and training staff * Design flyers, posters, web pages etc. for promotional use

manager customer and communications

city of kwinana

2018-1 - Present · 8 yrs 9 mos

marketing and communications coordinator

city of melville

2010-3 - 2018-1 · 7 yrs 11 mos

* Role focus: Strategic Marketing & Communications * Team leadership, including mentoring, performance management, goal setting, business planning and team buidling * Development and implementation of marketing and communication strategies, including both direct and digital marketing; * Brand management, including brand development, extention and correct brand execution * Media relations and development of media management startegies * Project management, e.g. website redevelopment, social media startegy and developing a new organisation vision * Community engagement and stakeholder management * eMarketing, including email marketing, search engine optimisation, social media marketing, online advertising, and mobile technologies. * Budget Management * Communications policy/process development * Internal communications including development of monthly staff newsletters and organisational meetings * Crisis Communication * Market Research