Nishkarsh Dhar

• Part of a 3-person marketplace team that built the marketplace business from scratch. • Launched and achieved growth in revenue by 4x across 15+ marketplaces in 16 months. • Driving account level KPIs such as topline sales, category share, AOV, CM1 and CM2 for beauty, e-pharmacy and quick commerce platforms. • Driving growth on Amazon and Flipkart via advertising- ensuring growth in SOV, CTR and CVR.

Responsible for: • Monitoring execution of sales strategy as per KPI’s by co-ordinating with regional teams across 6 states in Southern and Western India for Favipiravir (for COVID-19 patients) and other in- house brand formulations. • Formulating growth strategy in terms of geographic expansion and launch of new products across various therapeutic categories. • Devising branding strategy via ad concepts, print (internal stakeholders' strategy guide, brochure, LBL), online marketing etc. • Additionally, working closely with team managing Tender/ Institutional, Online, Exports business channels.

Assisted the team in ideating and executing marketing campaigns (via offline and online partnerships) for the following projects: • Mission Mangal • Chhichhore • Housefull 4

• Top 10% in the Batch of 2020 • Vice Chairperson (Creatives), NMIMS Undergraduate festival: Led 70+ members in- Public Relations, Hospitality, Offline and Online Marketing for an All-India UG festival, 500+ footfall, networked with 40+ colleges across India • President, NMIMS Marketing Club: Responsible for conducting innovative intra-collegiate events around marketing and business operations to help build creative and inquisitive marketers of tomorrow.