Nina Bjeljac

User Acquisition (UA) - Successfully managed social and DSP UA channels (Facebook, TikTok, Snapchat, Unity) and retargeting channels (Adikteev, RTB House) for multiple games (Top Eleven, Golf Rival), covering strategy execution, creative testing, budgeting, and optimization. - Supported influencer-focused campaigns in Turkey, ARAB and Nordic markets. - Performed data analysis using internal BI tools, Singular, App Store Connect, Google Play Console, and Tableau to uncover performance drivers and growth opportunities. App Store Optimization (ASO) - Managed ASO for Top Eleven, while leading ASO execution for major yearly campaigns such as Top Eleven 2025 and the Top Eleven 2026, including metadata strategy, keyword optimization, and storefront testing through Google Play Experiments. - Owned the end-to-end ASO setup for a game in development, including market analysis, creative direction, testing roadmaps, and briefing processes. - Created and maintained ASO documentation, testing logs, and process frameworks to support continuous optimization. Tools & Processes (UA + ASO) - Utilized Jira for task and creative request management, Tableau and internal dashboards for deep performance analysis, and AppTweak, App Store Connect, and Google Play Console for insights across ASO and UA.

Started my career in gaming marketing, building foundational knowledge in User Acquisition (UA), App Store Optimization (ASO), and the mobile gaming industry. Worked closely with mentors and cross-functional teams while contributing to research and early execution tasks. Key Responsibilities & Achievements: - Completed comprehensive industry and competitor research project focusing on trends in the gaming market and benchmarking against competitors - Supported the Top Eleven 2024 yearly campaign, assisting with ASO recommendations and creative research - Contributed to pricing initiative with the product team, supporting analysis and implementation - Coordinated influencer collaborations across ARAB, Nordic, and Turkish markets — briefing, communication, negotiations, and campaign delivery. - Collaborated closely with UA, ASO, 2D, PMM, and product teams and integrated quickly as a team member.

- Creating content for marketing and sponsorships - Organically increased reach and the number of followers by 200% and 80%, respectfully - Promoting the club and members’ achievements through various channels - Organising projects in order to build knowledge and potential of our members - Participated in weekly workshops and simulations which prepare us for competitions and solving future business problems - Team captain of the winning team of the 2022. Cambridge Global Case Competition - Taken part in Harvard Global, ESTIEM and Oikos consultancy case study competitions

- Guides and oversees the Marketing team, in order to ensure the achievement of set goals - Prepares marketing strategies for ongoing projects - Creates marketing campaigns and designs for projects, with the use of Adobe programs. - Contacts various companies and individuals in order to provide the best lecturers for the projects

- Designs sponsorship offers for companies - regarding individual projects and the organization as a whole. - Communicates and discusses potential sponsorships with various companies. - Assists the sector's leader, in order to ensure that the planned activities are being carried out.

- Produced marketing strategies in collaboration with Marketing Managers - Efficiently implemented paid campaigns, via Facebook Ads Manager, which led to a 5% increase in the number of leads - Created content for advertising on digital and non-digital channels (photos, copywriting, videos, brochures, flyers...) - Prepared presentations and visuals for colleagues working with clients - Led, organised and filmed a project aimed towards presenting and endorsing company’s experts - Successfully ran Adecco Serbia social media accounts (Facebook, Instagram, LinkedIn) - Tracked campaign KPIs and created reports for the management - Worked on The Adecco Group projects for the Adriatic & Hungary cluster (Experience Work Day, CEO for One Month) - Managed development and execution of digital & print creative work through external advertising agency partners - Worked closely with internal teams to identify and create content that would amplify Adecco’s brand image - Collaborated with website provider, with the aim of redisigning and updating the Adecco Serbia website - Translated documents, blog content and presentations in local language - Created content for internal communications for the Adriatic & Hungary region - Photographed colleagues and Adecco spaces

- Chosen as one of 60 students from Bulgaria, Romania, Croatia, Bosnia and Serbia, to participate in the Internship. - Expanded my knowledge through daily lessons from Nestlé professionals, in the following areas: Sustainability, Marketing, Sales, Leadership, PR, eCommerce, Finance, Logistics and Project management. - Worked on a Sustainability related Case study with my team - discussed ideas, worked together in order to create a Sustainability campaign, designed a presentation, presented the final presentation to the jury.

- Selected as one of the Top 3 candidates from Serbia - Selected to participate in the Bootcamp, as one of the Top 9 candidates from Serbia, Slovenia and Hungary. - Worked in a team, with 2 colleagues from Slovenia and Hungary, in order to successfully complete a task that tested our communication and teamwork abilities. - Completed tasks that tested debating and leadership abilities, inductive and deductive reasoning.

First generation of BSc of the Business and Management program in cooperation with the Faculty of Economics in Belgrade.

Participated in the Erasmus+ mobility program, during which my main focus was studying 3 subjects - Data Analysis, Business Administration and The Firm and it's Environment.