Naïma Bensoula

- Revenue in 2025 : +28% YoY - European scope - Manage the Sellers' onboarding and support department including short and long term objectives, customer metrics and overall performance - Manage and grow the portfolio of strategic third-party partners (integrators) - Grow marketplace by increasing assortment and categories, manage and develop relationships with main online sellers - Verify the quality of new and existing products - Improve online customer journey ( A/B testing, personnalisation) - Measure and monitor sales KPIs to boost business : monthly, biannual and annual reports - Continuous improvement of operation processes and tools through connection with Product Owners - Cross-functional management (5 managers/ 30 employees) - Set targets to team members, regular performance evaluation and build a strong European team

- Specialized in Fashion and Luxe accounts flash sales (Kering, Alexander Mc Queen, Diane Von Furstenberg, Ted Baker, Coach, Tom Ford....) - Team management and recruitment(10/12 people) - E-store development and optimization of existing programs, processes and platforms - Developing and implementing the e-merchandising strategy to maximise B2C sales and profitability (customer acquisition, customer experience, conversion, A/B tests). Definition of the pricing policy - Liaise with the marketing, PR, web and media agency to validate B2B content for social platforms and digital campaigns - Budget and P&L Management - Ensuring that the team meets the goals and levels of production and service required (quantity and quality indicators) - Measuring and monitoring sales KPIs to boost business. Quarterly, biannual and annual reports - Achievements : +23% TO on the UK market in 2018 vs 2017 / +6% on Germany

- Management of a 2 people team - Strategic marketing plan definition - Product marketing : product strategy positionning (pricing, product, distribution, promotion) - E-marketing : website conception, emailing campaigns, social marketing, SEO - Trade Marketing on P.O.S. - Benchmark, business intelligence - Events and press management

- Management of a 3 people team - Strategic marketing plan definition. Objectives definition with the CEO - Product marketing : definition of the positioning (pricing, product, distribution, promotion) - Business standards and packaging definition - Market surveys, understand the trends and identify new opportunities - Liaise with operations and development team in order to answer to market needs - Negotiation and management of retail stores portfolio: +50% TO in 2008 vs 2007 - Definition and implementation of on-line and off line communication policy

- Creation of sales support tool

- Shock absorber range management at French level and launching at European level - Market surveys, follow-up of sales force activity, brochures creation, developement of marketing material

(Degree in economics & marketing)

(high degree in business and management)