Nazım Erdoğan

• Member of Executive Management Board • Leading Segment & Revenue Management, Business Intelligence, Brand & Communication, Digital Marketing, and Advertisement Sales Departments at Turkey's biggest online business, sahibinden.com • Leading company’s strategic direction in terms of new businesses/services and positioning in the market • Managing company revenue and taking actions to increase ARPU / number of professional subscribers / number of paid individual users • Developing online sales for both main products and value added services to individual / professional users • Managing all communication activities (ATL & BTL & Online) including all brands (Otobid, Yepy, AutoKing) • Leading business intelligence actions (AI / machine learning) to get value from huge data • Leading digital marketing activities

• Member of Executive Management Board • Developing and managing marketing strategies • Leading digital transformation of the company • Managing digital assets • Developing digital sales channels and building cooperation with other companies • Managing customer experience paths • Developing and leading CRM and customer analytics • Developing and managing customer acquisition, retention and cross-sell strategies • Managing segmentation and loyalty activities • Launching new products based on customer expectations and new technologies

• Member of Executive Management Board • Leading Retail Banking team (1.200+ fte) including Private and Digital Banking • Managing P&L of retail business • Restructuring the retail business in direction of digital perspective • Reorganizing the business via need based segmentation • Enlarging sales channels and increasing the efficiency for existing ones • Launching new card products in order to have full-range retail banking product portfolio • Building partnerships with financial and non-financial companies

• Managing Direct Banking Business (CEPTETEB) • Managing P&L of CEPTETEB and Digital Channels • Leading digital transformation of the bank • Member of BNP Paribas Global Digital Network Committee • Consulting BNP Paribas digital projects in several countries • Marketing communications and brand management of the digital business & channels • Leading and managing initiatives for new product & services on digital channels • Managing digital/mobile payment services • Managing ATM network and business

- Managing Digital Banking Marketing & Sales Department - Managing P&L of Direct Banking (CEPTETEB) - Member of BNP Paribas Global Digital Network Committee - Leading direct banking (CEPTETEB) project in terms of go-to-market strategies, building up a digital bank, positioning in the market and launch campaigns/activities - Leading digital transformation of the bank - Developing and executing strategies, new applications, products and services regarding internet banking, web sites and mobile channels - Developing and implementing marketing campaigns mainly online and mobile in order to increase channel usage penetration and online sales - Marketing communications and brand management of the online and mobile channels - Developing and launching digital/mobile payment services - CRM and Database Marketing (behavioral analysis, segment definition, customer targeted campaigns, engagement programs) to increase revenue, cross-sell and customer loyalty - Dealing with the 3rd. parties, (web and advertising agencies, technology vendors, e-commerce companies etc.) in order to create new business opportunities - Launching new services to attract customers in order to directing them to digital channels

- Managing Mobile Internet Unit at Marketing - Managing P&L of Mobile Internet - Defining strategies and deploying marketing campaigns to reach revenue and penetration targets (%124 revenue increase) - Leading Mobile Broadband Project Team during 3G Project - Coordinating several departments to ensure success of 3G launch of Turkcell as Project Manager - Preparing Go-To-Market strategies for Mobile Broadband (VINN) - Positioning, pricing and deploying marketing campaigns of Mobile Internet / Broadband - Defining addressable market and target segments - Defining sales tactics in order to guiding retail staffs - Training sales staffs in order to deploying marketing strategies

- Managing P&L of Mobile Internet Business - Preparing new price structure and driving launch campaign - Planning marketing campaigns in order to increase usage of mobile internet and revenue - Determine and execute all customer offers towards increasing mobile internet penetration, usage and revenue among various consumer segments - Develop targeted campaigns to increase acquisition & retention - Training retail sales staffs in order to increasing VAS services in channel - Working with agencies to deliver effective marketing and communications activity - Analyzing subscribers’ behaviors according to CRM logic in order to creating subscriber segmentation - Designing and implementing loyalty programme for turkcell-im wap portal - Planning campaigns such as bundle, instant win in order to increasing content sales

- Managing Retail Products Unit - Managing P&L of the product group - Managing marketing budget - Defining and executing business strategy - Managing B2B e-commerce web site - Development and evaluation of new channel/product opportunities - Evaluating competitor information to determine pricing strategy and future trends - Managing B2B e-commerce platform

- Analyzing competition in IT market, - Advertising and brand management - Positioning, pricing and launching of new products - Planning sales campaigns - Tracking and evaluating sales figures and doing profitability analysis - Negotiating with suppliers for supporting campaigns - Inventory and order management

- Profit analysis of Company / SBU / Product - SWOT and market analysis - Company budget planning, analyzing and controlling - Re-structuring cost accounting and product costing system according to Corporate Guideline and implementing new system on SAP - Capacity and long term planning and Investment feasibility analysis

- Sales forecasting and modeling suitable for LPG market - Market and sales analysis reports on Access database and planning strategies - SWOT analysis and marketing plan - Distribution channels in marketing - Transformation of tüplügaz filling facility into one shift system from double shift system and optimization of distributing system of tüplügaz dealers (total saving was $120.000 annual)

Research Assistant at Industrial Engineering