Naz Uzunel

• Develop comprehensive digital marketing strategies in UK, FR, DE, TR and MEA aligned with business goals. • Managing media budget. • Steakholder and upper management communication. • Implement tracking mechanisms and analyze data to measure campaign effectiveness and ROI. • Lead cross-functional teams, managing agencies and collaborating with marketing partners such as Google, Meta, Adform etc. • Lead a team of three.

• Develop and execute comprehensive digital marketing strategies in UK, FR, DE, TR and MEA aligned with business goals. • Managing O2O retail campaigns, e-commerce and branding communications. • End-to-end management of digital campaigns. • Utilize various channels such as SEO, SEM, social media, email and content marketing to achieve campaign objectives. • Implement tracking mechanisms and analyze data to measure campaign effectiveness and ROI. • Provide training and mentorship to junior team members.

• Develop digital marketing strategies aligned with business objectives. • Monitor the performance of digital communications and optimize campaigns accordingly. • Conduct CRM lead and sales analysis to enhance customer engagement and retention. • Oversee relationships with digital agencies (Media, Creative & Web, SEO, UX). • Lead digital communication efforts for product launches. • Contribute to brand image enhancement projects. • Conduct competitive analysis and digital communications reports to upper management. • Research and implement new products and technologies to enhance operational efficiency.

Key Clients: Renault, Dacia • Develop digital media plans. • Lead the digital operations team to execute strategies effectively. • Collaborate closely with key business partners including Google, Meta, CRM teams, creative agencies, SEO & Analytics teams, global agencies. • Deliver presentations on performance and digital projects to clients. • Identify and implement business solutions to optimize workflow processes.

• Leading IKEA, Renault and Dacia’s all biddable channels such as search, social, programmatic • Working closely with business partners like Google, Facebook, CRM and creative agencies • Creating paid media strategy and plans • Working with strategy, planning and SEO & Analytics teams • Operating, analyzing and optimizing biddable campaigns, presenting it to the client.

Key Clients: Renault, Dacia, IKEA Turkey • Managing and executing performance and branding campaigns for IKEA, Renault, and Dacia including search, social, and programmatic. • Collaborating closely with key partners such as Google, Meta, and creative agencies. • Developing comprehensive paid media strategies and plans. • Coordinating efforts with strategy, planning, and SEO & Analytics teams. • Managing, analyzing, and optimizing biddable campaigns, and presenting results to clients.

•Consulting new Google AdWords advertisers. •Creating new AdWords campaigns and managing them. •Providing strategic advice and help to solve technical issues by working closely in a consultative role with clients. •Increasing revenue by up-selling and promoting other Google products.

•Preparing daily and monthly sales reports. •Performing analysis of sales data. •Calculating the realization of field force. •Supporting the segmentation & targeting project. •Preparing presentations

•Improving productivity by performing ergonomic evaluations, time studies, simulation, and line balancing. •Studying and improving plant safety •Process documentation •Taking inventory