Nayara Campos
HRBP Senior Manager @ Edelman
About
I'm an experienced HR professional, specializing as an HR Business Partner with a strong focus on Talent Development, Employee Engagement, Diversity, ESG, Organizational Transformation, and Culture. My experience spans a diverse range of companies, from large-scale organizations like Ambev to dynamic scale-ups like Loggi, and from a global presence at Thoughtworks to my current position at Grupo Boticário. I have a proven track record of leading critical initiatives, including organizational restructuring, leadership development, and engagement management. I have also been instrumental in defining diversity and inclusion strategies. I consistently partner with senior management, working directly with VPs and directors to develop people solutions that not only drive business results but also ensure long-term, sustainable growth. My goal is to position HR as an indispensable strategic partner, capable of transforming culture, strengthening leadership, and building organizations ready for the future of work.
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Brazil
Retail
Avaliação de desempenho, Desenvolvimento de pessoas, Gestão de projetos, Gestao da mudança , Gestão de conflitos, Planejamento estratégico, Cultura organizacional, Gestão de desempenho, Desenvolvimento organizacional, Business Partner, Gestão de RH, Engajamento dos funcionários, Gestão de equipes, Microsoft Excel, Inglês, Microsoft Office, Liderança de equipe, Negociação, Business partner
Experience

Talent Business Partner - VP B2C
Recife, Pernambuco, Brasil
- Leader of the Data and Insights Squad, managing data and generating monthly strategic reports for the Vice President and executive directors. - Diversity and Inclusion Focal Point, responsible for deploying diversity metrics across the entire B2C VP, monitoring progress, leading projects, and developing action plans to improve indicators. - Design and execution of a Development Program for the VP's first leadership team. Supporting these new leaders with people management tools and facilitating exchanges with experienced leaders. - Leading Organizational Structure Review and Design Projects for the E-commerce Executive Board.

Global Employee Engagement Manager
São Paulo, Brasil
- Promoted to a global position after successfully implementing the "Account Health Check" (AHC) process in the countries where I served as HRBP. - Managed the Global Engagement Strategy, including administration of the climate platform and action plans for over 11,000 employees. - Conducted global engagement surveys and prepared all data analyses for the Executive Board (C-level). - Defined guidelines and policies for Business Partners in various regions (APAC, LATAM, Europe).

Talent Business Partner Lead
São Paulo, Brasil
- Monitoring and supporting performance management and organizational climate in offices based on data. - Managing the entire employee lifecycle, from onboarding to offboarding. - Leading and aligning recruitment needs with the Talent Acquisition team. - Strategic staffing of employees within accounts, ensuring optimal resource allocation and successful project delivery.

HRBP Manager | Talent Development Manager
São Paulo, São Paulo
- Direct report to CHRO and HRBP support to the CEO and their direct reports. - Management of 6 HRBPs, 1 Talent Development Specialist, and 1 Recruitment Coordinator, supervising a total of 26 employees in the Human Resources structure. - Strategic HR leadership during a period of hyper-growth, increasing Loggi's workforce from 400 to 1,200, ensuring cultural alignment and operational excellence. - Development of Loggi's first Leadership Development program. - Evolution and continuous improvement of the Performance Management process.

HR Business Partner
São Paulo e Região, Brasil
- Defining the HRBP role from scratch, establishing routines, processes, and data analysis for effective and impactful management and influence with executives and leadership. - Leading the recruitment strategy for Cajamar's expansion, approving hiring via RPO (Recruitment Process Outsourcing) and coordinating a differentiated selection process for over 80 operators, ensuring a high-quality onboarding process and a benefits package comparable to that of corporate employees.

People Manager - VP of Procurement LATAM
São Paulo, Brasil
- Direct interaction with the Vice President of Supply Chain and Directors, actively participating in weekly meetings to discuss strategic projects for the area. - Led the project to discontinue the Purchasing operation in Jacareí and transfer it to the Shared Services Center (SSC) in Jaguariúna, generating projected savings of over R$ 10 million and job efficiency of 80 positions. - Executed the demobilization program, including the Voluntary Dismissal Program (VDP), extended benefits, and the "Eagles" talent attraction program, hiring 40 recent graduates for the new operation in Jaguariúna.

People Manager - Distribuition Center
Rio de Janeiro, Brasil
- HR Management at a Distribution Center (over 300 employees), focusing on efficiency, engagement, and leadership support. - As an HR Generalist, I was responsible for all sub-systems and the employee journey, including: internal transfers, engagement, communication, union relations, leadership development, as well as monitoring audits and presentations to the board of directors. - Preparation of results reports and management of People, Management, and Safety indicators. - Qualification of the Distribution Center (DC) in the People, Management, and Safety pillars of Ambev's excellence program.
Nayara Campos's Contact Information
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