Navjyot Dhariwal

Developed and executed targeted email marketing campaigns to engage customers at various stages of the life cycle, increasing customer engagement by 25%. Revamped multi-channel marketing across digital platforms by implementing strategic process improvements, optimizing channel placement and media mix Conducted A/B testing to optimize email content, subject lines, and send times, resulting in a 40% increase in open rates and 15% increase in CTRs, and setting new engagement benchmarks. Performed market analysis to inform pricing strategies & develop new product lines, improving profit margin by 10% Collaborated with cross-functional teams in setting up and managing automated workflow for onboarding, retention, and win-back campaigns.

Manage product launch from concept to completion and translate the marketing objectives into creative strategies in omni-channel platforms with an integrated communication approach. Work with cross-functional teams and external agencies to ensure visual communication and brand standards are met. Evaluate trends, assess new data, and keep up-to-date with the latest marketing techniques. Handle brand’s sub 20k catalog from product addition based on need states to CX journey enhancement through solution-driven site merchandising plans, user behavior analysis, customer journey mapping and creative experiments. Recruit, lead and mentor creative talents to deliver business goals.

Planning and directing creative visual treatments for marketing campaigns and online website. Manage production budgets, supervise a creative team and implement a process that ensures the delivery of high quality marketing collaterals. Trend forecasting on all media platforms and developing strategies for imagery content. Coordinate and manage end-to-end the successful development of photoshoot deliverables.

End-to-end management of website imagery deliverables for enhanced engagement on the home page and landing pages with relevant keywords, high-quality content, and other technical factors for improving brand visibility. Leverage data sources from web analytics, customer research, vendor partners to constantly improve portfolio of categories and click through rate of creative assets. Utilise A/B testing as a key process to plan site merchandising and email marketing plans and make data driven decisions. Manage and supervise multiple projects and ensure resources are allocated according to project needs.

Curated designs for the Autumn/Winter 2017 Collection, and managed end-to-end processes right from designing up to the realization of the final product Actively involved in trend research, Market analysis, Merchandise planning, and R&D projects carried out by the company Persuaded team to adopt SEO keyword-driven website content that raised website traffic by 25%

Enhancing the visual language of the brand: Photography | Styling | Creative Collaterals

NIFT Chennai Fashion Team(2013-16) NIFT Sports Team(2013-14)

School House Captain(2010-11) Winner- 2nd, Maharashtra ICSE Schools Meet Basketball Competition(Under 17) 1st, Maharashtra ISC Schools Meet Basketball competition(Under 19) 1st, District level Basket ball(Under 19)