Navin Watumull

▪ Drove product marketing for Deel’s global expansion into spend management, leading GTM strategy for expense cards, payroll, and workforce planning across SMB, mid-market, and enterprise ▪ Built positioning and messaging frameworks for new product lines, translating roadmap priorities into enablement content and competitive differentiators for sales and success teams ▪ Conducted competitive research to inform product differentiation, market education, and global launch readiness ▪ Created internal assets and field enablement materials to support launches, lifecycle campaigns, and customer onboarding ▪ Contributed to flagship initiatives including The Big Deel virtual event, helping shape messaging and GTM approach for new and existing customers Contract via MarketerHire

▪ Lead global GTM strategy for TikTok’s creator monetization and creation tools, overseeing positioning, adoption, and lifecycle marketing for flagship programs. ▪ Launched TikTok’s Creator Rewards Program, driving global adoption and engagement across core creator segments. ▪ Built product positioning frameworks and messaging to differentiate TikTok’s monetization suite, informing roadmap and creative strategy. ▪ Partnered cross-functionally with Product, Growth, and Regional PMMs to localize and scale go-to-market efforts across global markets. ▪ Led multi-channel campaigns, in-product education, and creator enablement, driving consistent activation across the funnel. _____ To be referred, browse and apply using these links: TikTok: https://careers.tiktok.com/s/iywjFmNj Bytedance: https://job.toutiao.com/s/iywjhNrY For internships, use referral code XZ1M9FN

▪ Owned creator product marketing strategy for the US, partnering with Product and Ops to launch and grow new creator-facing features. ▪ Developed GTM strategies for engagement and retention initiatives, including TikTok Series, Avatars, Pronouns in Profile, and Creator Crediting. ▪ Created messaging frameworks for feature launches, aligning with TikTok’s brand and product vision. ▪ Conducted market research and competitor analysis to inform product priorities and messaging evolution based on creator needs. ▪ Shaped creator onboarding and lifecycle campaigns to improve retention and feature adoption across segments.

▪ Led product marketing strategy for GoFundMe’s social impact initiatives, driving adoption of fundraising tools across key audiences. ▪ Developed go-to-market strategy for crisis response campaigns, launching donation hubs for global events and disaster relief efforts. ▪ Spearheaded the launch of GoFundMe Causes, a category-based fundraising model that improved donor engagement and retention. ▪ Created messaging and positioning frameworks for fundraising tools, driving growth in user acquisition and campaign conversion. ▪ Partnered cross-functionally with Product, Brand, and Communications to scale fundraising products and full-funnel marketing campaigns.

▪ Led product marketing strategy for Edmunds’ B2B solutions, driving adoption among 30K+ U.S. dealerships through GTM campaigns, messaging, and sales enablement. ▪ Launched the company’s first brand campaign in five years, resulting in a 382% lift in branded searches and 15% increase in brand awareness. ▪ Owned B2B email marketing strategy, increasing open rates by 75%, doubling click-to-open rates, and scaling output 4x year-over-year. ▪ Developed event marketing programs that drove a 3x lift in trade show revenue and accelerated sales pipeline growth. ▪ Produced thousands of marketing assets — demo videos, landing pages, pitch decks, and ad creative — to support sales, product launches, and brand visibility.

▪ Managed migration of 4M+ marketing assets and 3K+ users to a new digital asset management (DAM) system for Sony Pictures Television & Home Entertainment.

▪ Led product marketing, positioning, and go-to-market for Moment, the first platform for personalized 1:1 videos with public figures – pioneering a model later scaled by Cameo ▪ Launched Moment’s iOS app and e-commerce site, building the full-stack digital experience for creators and charities to monetize through custom video messages ▪ Built and scaled Moment’s partnerships program from scratch, securing 70+ nonprofits and 90+ creators including athletes, comedians, and political figures ▪ Developed messaging frameworks, pitch decks, demo flows, and sales enablement materials used to onboard new talent and close high-impact partnerships ▪ Implemented a CRM system and partner lifecycle model to manage 1,300+ relationships, creating scalable infrastructure for long-term partner retention and re-engagement

▪ Led go-to-market strategy and product positioning for SoundSink, a B2B platform and CRM that simplified music licensing for businesses and creatives. ▪ Developed website messaging, pitch decks, and landing pages to drive awareness, educate prospects, and support customer acquisition efforts. ▪ Built strategic partnerships with music libraries, publishers, and rights organizations — scaling the catalog to 750K+ licensable tracks and strengthening product-market fit.

▪ Led day-to-day marketing and operations for Justin Timberlake’s record label in partnership with Interscope, managing cross-functional teams and external agencies to execute end-to-end release strategies. ▪ Owned go-to-market planning for digital and physical music launches, driving #1 iTunes placements and multiple Top 20 Billboard Independent Albums. ▪ Developed and executed co-marketing campaigns with Beats by Dre, Amazon, YouTube, Sephora, Red Bull, adidas, Reebok, and Nokia to scale reach and drive fan engagement. ▪ Produced the award-winning My GRAMMY Moment campaign for the 49th Annual GRAMMY Awards, increasing viewership by 18% and winning PRism, Reggie, and PRO Awards.

▪ Managed media planning, strategy, reporting, and content production for all marketing and advertising channels ▪ Customer relationship management for a membership community of 10K+ creators ▪ Produced monthly creator email newsletter for 100K+ subscribers