Navin Khemka
President @ WPP Media
About
WHAT’S BEST FOR THE BRAND IS BEST FOR YOU. In today’s competitive world, you need every advantage you can get. These are just some of the key strategies I have learnt which I apply to turn a meeting into a successful business opportunity. - Think like an entrepreneur, not a manager. This is my definition of “ownership”. It helps me grow business better. - The brand always comes first. It’s difficult, especially when you’re in the business of making money, but experience has taught me how to strike the balance. - There is no such thing as a big brand or a small brand. Only big ideas. Make innovative thinking a habit. - Think on your feet at discussions. It speeds up decisions and doesn’t leave a problem unsolved. - Insights and information are everywhere. Just keep your eyes and ears open. - Surprise clients with things he couldn’t imagine. Ensure client delight every time you meet one ! - Strike partnerships they will help you reach your KPIs faster. - Work towards a reputation where the media seeks to quote you. This builds your credibility and makes your search interesting. - Be as knowledgeable about future media trends as on-going or past ones. It will help understand the evolution of human behaviour. - Find that one passion you can leverage into a professional advantage and which designates you as an expert. Then give the topic a spin. Mine is sports and cricket in particular. “All updates and shares are personal and do not reflect the views of my organisation”
India
Gurugram
Marketing & Advertising
Marketing Strategy, Brand Management, Digital Media, Digital Marketing, Media Planning, Business Development, Advertising, Team Management, Strategy
Experience
President
WPP Media
India
WPP Media (formerly known as Group M)
Chief Executive Officer, South Asia
EssenceMediacom
India
CEO South Asia
MediaCom
South asia
Managing Partner
Wavemaker
Gurgaon, India
As the Office Head for Wavemaker in the North & East, I am responsible for the agency’s P&L and the office functioning. Developing new business is another important area of focus. Achievements & Highlights: - Reduced attrition rates - Increased client satisfaction scores - Steadfastly growing clients across digital and new media - Successfully led a key partnership for PayTM & BCCI . First time ever done by media agency in India. -Leading a office of 150+ media professionals. The fastest growing office in India In India Managing India's top new age clients Paytm, Olx.com, Policybazaar,Shopclues.com, Lenskart.com, Paisabazaar.com, Healthkart.com,Shine.com, godaddy.com, jabong.com -Successfully launched India's newest airline brand VISTARA and JV between TATA & Singapore Airlines -Pernod-Ricard India - On a growth path , one of the best performing markets globally. -Driving Google's new initiatives for their next level of growth in India. -Making FMCG brands McCain & Perfetti achieve volume and value growth targets in an extremely price sensitive category. -Helping Sofy reach out to India's aspiring females -Advising media brands Hindustan Times, Discovery, India Today on their pricing and content strategy in the dynamic media world. -Hero Group - World No 1 - Two - wheeler company. Penetration and aspirations rising. -Driving premium imagery for Monte Calro,India's brand going international Helping Indian homes look better with Akzonobel Paints, Greenlam Laminates & Sonamy Tiles -Relaunch of Nokia in India with a digital first strategy. -Making mornings healthier with Mother Dairy -Taking fashion into every home with Fabindia
Managing Partner
Zenith
Gurgaon, India
Being involved in different roles gave me a well-rounded perspective. Starting in the trading team on key businesses such as Nestle, Nokia and HP, I moved on to a client leadership role on HP and scripted the ZenithOptimedia new business success story in India, taking it to an A plus rated agency on RECMA three years in a row. Leading 4 business units with a total size of 1000 cr+ in India was another challenge and learning. Managing Trading & Value Creation role for Nestle India. Managing partnerships with media houses and leveraging value for Nestle. HP India PSG , IPG & TSG divisions global rollout and adaptation of global strategy to Indian conditions. New Business Development Role with successful conversion of 95%+ . RECMA Dominant agency on New Business Development Honda Cars , Toshiba India relaunch, Successfully launched HTC Mobiles, McVities, Greenply, Pan Villas brands in India. Telenor launch in India under brand name Uninor. Disruptive launch caught imagination of the big telecom operators in India. Driving growth for Reckitt Benckiser Partnership with premium news network - NDTV , Creation of Godfrey Philips Bravery Awards on NDTV Bringing alive Teacher's Achievement Awards for Beam Global through partnership with Star Network. Indian mobile phone growth story by launching Karbonn Mobiles , Panasonic Mobiles
Vice President - Media
Cheil Communications
New Delhi Area, India
Setting up a Full Service Integrated Agency for Samsung in India . Extensive liaison with Samsung & Cheil HQ in Korea. Driving premium imagery for Samsung in India through GMO (Global Marketing Office) campaigns. Leveraging Global Olympics & Asian Games through partnerships with Indian Olympic Association & National broadcast newtorks. Consolidating the Samsung media mandate and winning the Hyundai AOR Conceptualised and initiated the Samsung Cup, the biggest cricket series till date. Samsung IFFA Awards creation on a global platform in partnership with Wizcraft.
Investment Director - PepsiCo
Mindshare
Gurgaon, India
Managed best in class media efficiency for Pepsico India Driven associations through cricket, movies and music partnerships on-ground and on-air. Created a never-imagined innovation for the World Cup launch of Pepsi Blue across media platforms Launched Pizza Hut, Kurkure and Cheetos with a high-impact focused media strategy
Media Group Head
Carat
New Delhi Area, India
Spearheaded the national Launch of Airtel with an innovative strategy that dominated prime time and circle level launches with high impact media options Lead Hero Moto Corp to invest in media targeting the youth – a first of its kind strategy and one which they dominate till date
Media manager
DDB Mudra Group
New Delhi Area, India
Launched McDonalds with an innovative local cable strategy, a first in India Led Samsung to a dominant cricket strategy as an entry into India Launched the Mitsubishi Lancer, the most successful sedan in late 90s Re-launched Dabur Hajmola by with a strategy that redefined time of consumption, which led to high increase in sales
Education
St. Xavier's College
Commerce
Navin Khemka's Contact Information
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