natalia gonzalez

Produces brand-consistent graphic art and visual materials to support the marketing efforts of the company’s Consumer channel; works collaboratively with the Consumer marketing team to translate concepts into rich user experiences across email, mobile, web, social media, and print. Designs and executes compelling creative campaigns that include web pages, banner ads, e-newsletters, print ads, product and package inserts, premiums, and other marketing materials for the Consumer channel. Manages proofing and production of printed materials. Works closely with the Consumer team to ensure creative assets meet stated marketing goals and are delivered on time. Consults on overall design and branding of the Consumer web shop. Manages library of creative assets and ensure brand guidelines are adhered to consistently and accurately across digital and print assets.

Lead the institutes's dedicated art, design, and advertising department. Art directed and designed overall print and web campaigns at the institute. Ensured consistent brand messaging in the design and execution of all print advertising, web content, direct mail, book and magazine cover design, sales brochures and marketing collateral, and exhibit displays. Multi-tasked and project managed jobs with tight deadlines in a fast paced environment. Worked closely with vendors on price negotiation for marketing materials and FDLI products. Performed maintenance and updates on the FDLI website daily. Responsible for concept, graphics, design, development, and supervision of the institutes website. Worked closely with the Director of Information Technology to publish all FDLI products and services from the back office system (CRM) to the web portal. In house Creative Director of Update Magazine. In charge of designing the cover for every issue, the house ads, and managing the layout to make sure that the publication is aligned with the institutes design standards.

Provided graphic design services from concept to completion, for both print and web marketing projects, to various departments within NSBA including overseeing the placement of ads with internal and external publications and working with outside vendors to solicit bids and coordinate production of printed pieces and conference-related promotional items. Designed banners, flyers, ads, bookmarks, postcards, website templates, logos, DVD covers, banner ads, brochures, bus banners for annual conference, interactive ads, email template designs, multimedia videos (flash, animation), and Social Media management and implementation. Responsible for ad trafficking, including managing ads for internal and external publications; and completing contracts and insertion orders, re-sizing ads and checking in-house proofs. Managed promotional materials with outside vendors for the fall and spring conferences and meetings, including coordinating awards and plaques.