natsuko morass

Develop, coordinate and execute travel trade, marketing, and media relations initiatives to raise the profile of British Columbia and Canada and drive more visitation from Japan

* Promoting a Business English Test in collaboration with Cambridge ESOL (part of Cambridge University, UK) * Duties: * Draft/deliver PR events * Coordinate conferences (poster sessions, PR booths * Liaison at international conferences (schedule coordination, translation) * Produce informative publications * Produce podcast programs * Manage schedules, payment for Testing Examiners (over 200 people in Japan) -Administrate benchmark projects * Deliver speeches /presentations for students in Junior High/High Schools

* Implement various consumer and travel trade promotions in Japan to market Canada, particularly British Columbia as a tourism destination * Duties: * Coordinate multi-layered marketing campaigns, including choice of topics, research & development of content, supervision of editors/publishers, budget management, tracking & distribution, and performance evaluation * Manage online programs including web content development, access analysis and SEO/SEM provision * Coordinate trade& consumer shows * Produce Japanese language collateral and promotional materials * Implement travel trade programs including trainings, familiarization tours and co-op projects * Deliver presentations in various consumer and trade seminars * Handle inquiries from industry partners and general public