Natalie Lorenzo

• Conceived a novel approach to DBE’s newsletter that integrated self-care with digital marketing that has driven a 26% increase in email-driven website traffic in 12 months • Initiated and spearheaded DBE’s full brand redesign — website, logo, color palette, email layouts, and reports— informed by competitive market analysis • Led DBE content strategy evolution by creating and delegating the production of social and web content, including short-form video, graphic design, and copywriting • Identified market opportunity and co-pioneered Search AI Optimization (SAIO) services, to enable clients to leverage emerging opportunities to generate new business via AI-sourced website traffic. With a 2-year advantage over the general market, DBE’s clients earned, on average, a 100% increase in sales after 3 months. • Analyzed industry and audience data to create SEO- and SAIO-optimized content for clients, driving measurable search and revenue growth. Examples: • B2B client search visibility grew 800% YoY — nearly 10x better than the top competitor • B2C e-commerce sales from organic and AI search delivered an 812% ROI • Proactively identified organizational needs and built a scalable framework for evaluating and integrating emerging AI tools • Supervised and guided internship program • Created, analyzed, and presented Google Studio Dashboard reports to clients monthly • Planned budgets and calculated service estimates for ~15 clients in paid search ads, SEO, and organic & paid social media

• Crafted the A Better Paradigm brand from the ground up: mission, market positioning, and visual identity including logo design • Developed, edited, and curated a WordPress website directory of 250+ kind workplace resources to help business develop profitable, people- and planet-centered strategies • Hosted and edited the A Better Paradigm Podcast with kind workplace professionals from across the globe • Mentored team members to independently execute marketing tasks and partnered with mission-driven collaborators to expand the website’s directory and resources

• Crafted engaging websites and website copy focusing on comprehensibility and brand voice • Wrote, edited, and proofread blog posts for style, voice, and correctness • Designed pitch decks, ads, infographics, and social media posts to strengthen brand storytelling and visual communication • Conducted research on marketing trends and adapted them to fit company strategy

• Supervised a staff of 16 Resident Assistants and a residence hall of 500+ people • Strategically planned the budget for the residence hall each semester • Advised international students studying English in Hofstra University's INTO program

• Created comprehensive excel sheets analyzing the results of daily marketing data • Assiduously reviewed direct mailings to optimize design, layout, and copy • Designed content boards to compare sales between direct mailings

• Digitally designed pitch decks, infographics, and social media posts to optimize aesthetics and information • Grew NextCore Media's Instagram engagement by 20% • Conducted research on website, social media, and digital marketing trends to enhance company services

• Designed a comprehensive marketing plan to re-brand the hot dog for Weinerschnitzel • Presented the plan to panel of established marketing professionals including the Weinerschnitzel’s Marketing Director • Placed second in the district competition against 135 schools including Columbia University, George Washington University, and Pace University

• Strategically planned, marketed, and hosted events that create community throughout the residence hall • Actively engaged 40+ residents in team-building and leadership programs • Advised and guided residents on academic, personal, and professional levels

• Pitched to the media about client’s releases, upcoming tours, and announcements • Conducted research on artists and publications across the world • Contributed creative and innovative ideas to marketing brainstorming sessions

• Diligently managed the tour schedules of 41 cast and crew members across 30+ performances nationwide in a two-week span • Mixed monitors for 17 microphones for over 30 shows including The RockNRoll Chorus at Full Sail Live and The RockNRoll Chorus at The Delaware State Fair • Served as primary liaison between venues and performers, navigating competing needs in high-pressure environments • Coached cast members on stage presence and wardrobe to produce a high-energy performance

Music Minor