Natia Svanidze

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Global Cross-Sell, the US, UK, Ireland, Canada, and Australia markets

Global Cross-Sell, the US market

- Built and led a new Business Banking vertical, launching and scaling 0→1 products (Digital Credit Line, BNPL, BaaS) across Georgia and Uzbekistan, reducing SMB loan approval time from 2 weeks to 15 minutes through automation and data-driven underwriting. - Owned the full product lifecycle from strategy to GTM and led two cross-functional squads (17 across Eng, Design, QA, Analytics), partnering closely with Sales, Marketing, Ops, Legal, Compliance, and Risk to scale.

- Launched a 0→1 gamified loyalty program to drive engagement and cross-sell, increasing monthly card transactions 4x and doubling MAUs YoY. - Increased loan conversion rates 50% YoY by optimizing onboarding and loan application funnels; reported directly to executive leadership.

- Built the Customer Support function from 0→1, hiring and scaling a team of 15. Developed the support strategy and communication guidelines across multiple channels, including in-app messaging, phone, and social media. - Owned Salesforce CRM selection and implementation, designing a unified “single source of truth” system. Achieved an industry-leading NPS of 83 and was tapped to lead CX transformation across three additional portfolio companies.

We started as team of 4, where I was the only one with business background, so wore many hats from operations to go-to-market strategy. - Led market research and PMF validation, built the business case and GTM strategy, and exceeded customer acquisition targets by 166%. Reported directly to the CEO of TBC Bank. - Recruited the first 20 team members, implementing Agile/Scrum and designing the org structure and culture based on Holacracy principles.

Driven by a vision to build a local production brand for conceptual accessories and apparel, Giovanni Morra became known as a disruptive Georgian company through bold, culture-driven marketing campaigns tied to social causes. - Designed and led creative marketing campaigns with a lean budget, increasing brand awareness from 25% to 70% and driving 5x YoY sales growth. - One of our marketing campaigns, “Occupied Passport,” evolved into a political movement, with its brand identity (visual language and messaging) becoming a unifying symbol of the cause.

- Built and scaled a 0→1 SMBs support program , positioning TBC Bank as Georgia’s leading partner for SMBs. Delivered 30 co-branded offers to 15K SMBs in collaboration with 15+ private and government organizations. - Launched the first pre-seed lending product, deploying $33M in capital in year one.

- Built a 0→1 business education platform with IFC, owning launch and growth. - Launched a nationwide founder enablement program with Asian Development Bank, upskilling 20K SMB founders.

• Awarded a full scholarship by the government of Georgia for academic excellence at university entry exams • Co-founded university’s first-ever venture capital fund to support BBAs in launching their businesses • Assisted former Minister of Economy of Georgia and founder of Free University of Tbilisi, Kakha Bendukidze, in researching economics challenges of post-soviet countries • Graduated in the top 10% of graduating class (Free University of Tbilisi is #1 in ranking among all universities in Georgia)