Nathaniel Bonador

- Redesigned the brand’s social media identity and enhanced content messaging to ensure a consistent and engaging digital presence. - Developed and scheduled content strategies aligned with core brand values and audience analytics. - Oversaw community engagement by promptly addressing comments, inquiries, and feedback. - Collaborated with influencers to negotiate content agreements, manage timelines, and ensure successful execution of two marketing campaigns.

As a Marketing Assistant Intern at Playbook, I support the end-to-end execution of marketing initiatives across digital platforms, helping drive brand visibility and audience engagement in the F&B and lifestyle space. - Assist in developing and executing strategic social media campaigns aimed at increasing brand awareness and platform engagement. - Create and publish compelling content across multiple channels including Instagram, LinkedIn, email newsletters, Playbook’s blog, and website. - Write and edit articles that highlight venue partners, trending experiences, and promotional events featured on Playbook. - Conduct keyword research and apply SEO best practices to enhance content discoverability and web performance. - Support the design and monitoring of email marketing campaigns tailored to segmented audiences. - Analyze performance metrics across channels to evaluate campaign effectiveness and contribute insights for optimization.

- Assist in executing on-site content shoots for various venue partners and clients across Dubai, ensuring brand-aligned visuals. - Collaborate with the marketing team to brainstorm creative concepts for upcoming campaigns and promotional strategies. - Develop business pitch decks and strategic collateral to support partnership outreach and contribute to Playbook’s growth initiatives. - Edited and formatted client content for social media distribution.

- Conduct research to identify potential leads within the assigned industries for the Annual Investment Meeting. - Collect and organize lead information, including company names, contact details, and key decision-makers. - Identify qualified leads based on specific criteria, such as industry relevance, company size, and geographic location. - Utilize email campaigns, phone calls, and other communication channels to reach out to leads and extend invitations. - Provide regular updates on lead generation progress, attendee registration, and any noteworthy industry insights. - Identify potential exhibitors and clients for B2B meetings based on their profiles and business interests. - Schedule and organize B2B meetings, taking into account participants' availability and preferences. - Conduct research to identify synergies and business opportunities between different exhibitors and clients.

- Worked closely with visitors entering the gallery by disseminating information on art exhibitions and specific art pieces. - Assisted with ticket scanning and updates. - Coordinated with the logistics department in resolving entry-related issues.

Merit Awardee