NATHAN BARON

As a Global Associate Brand Manager for DEWALT, I lead brand strategy and execution across the Hand Tools, Accessories, and Storage categories — helping shape how one of the world’s most trusted professional tool brands shows up for makers and tradespeople around the world. In this role, I bring together insights, strategy, and creative execution to launch new products and campaigns that strengthen DEWALT’s leadership across global markets. I collaborate closely with cross-functional partners in Category, Product, Packaging, Design, and Regional Marketing to ensure every product and campaign delivers on the brand’s promise of durability, innovation, and performance. What I do: • Drive global brand strategy and go-to-market plans for DEWALT Hand Tools, Accessories, and Storage • Lead development of product naming, packaging, messaging, and content toolkits for new product launches • Partner with creative and agency teams to build cohesive campaign stories that connect with professional users • Champion brand consistency across packaging, photography, and marketing copy through stewardship of DEWALT brand guidelines • Leverage data and end-user insights to refine messaging and identify new opportunities for category growth This role allows me to merge my passion for brand storytelling and hands-on product marketing, helping bring tools to market that empower those who build the world around us.

I lead tumbling classes for athletes ages 4–18, including cheerleaders, gymnasts, and dancers. With a focus on safety, technique, and confidence-building, I coach skills ranging from foundational progressions to advanced tumbling. As a supervisor, I train junior instructors and ensure classes run smoothly, fostering a positive and encouraging environment for all athletes.

Founded and operate a full-service automotive detailing business, delivering premium interior and exterior car care for the great Milwaukee Wisconsin market. My 10+ years of detailing experience paired with marketing expertise enable me to drive growth through customer acquisition, sales, and community engagement.

I generate, edit, & publish powersport content via YouTube & Instagram on a weekly basis. My goal is to promote the sport of motorcycle riding to the next generation of riders by pushing for increased safety & technological standards within the industry! During my time in the industry I worked for Indian & HD dealerships, been part of the International Motorcycle Show Media Team, and curated content for Road Dirt TV & AdventureRider.com. Check out the links below for examples of my published works!

As an Assistant Brand Marketing Manager on the Acquisition & Enrichment team, I’m responsible driving 1st party data acquisition & enrichment of that data to improve user specific experiences with the Milwaukee Tool Brand.

As an Assistant Brand Marketing Manager for the End User Vertical Team, I managed the General Contracting, Carpentry, Automotive, & Plumbing/ Mechanical verticals. During my time in this role, I worked directly with leadership teams from Channel, Product, & Sales to align on quarterly business priorities in efforts of building omni channel marketing campaigns. Through this process I built quarterly end user communications calendars that set the framework for outbound advertising teams, was responsible for growing our database of marketable contacts, activated quarterly in field marketing tactics, & acted as a department project lead building Mega Jobsite marketing strategy.

As a Brand Marketing Coordinator for the End User Vertical Team, I managed the General Contracting & Carpentry verticals. During my time in this role, I worked directly with leadership teams from Channel, Product, & Sales to align on quarterly business priorities in efforts of building omni channel marketing campaigns. Through this process I built quarterly end user communications calendars that set the framework for outbound advertising teams, was responsible for growing our database of marketable contacts, & activated quarterly in field marketing tactics.

In just 5 months, I increased sales of a $2 million book of business by 36.5%. I demonstrated expertise in sales, marketing, communication and relationship building in order to take over incremental space and increase TTI presence overall. During the month of November I ranked as one of the top reps in the nation with a 74% comp for demo event sales. I also had the pleasure of assisting in the screening, interviewing, and on-boarding processes of new reps. From October 2021 to end of December I submitted 10 new hire referrals. In January of 2022, I was promoted from a Ryobi Event Marketing Specialist to a Field Sales & Marketing Rep managing TTI's book of business for Ryobi Power Tools, Milwaukee Tool, & Ridgid Tools.

I managed Lawson’s South East Wisconsin territory providing my customers with solutions to their business’ problems. I developed skills ranging from negotiation tactics, sales, and account management. Lawson Products is a leading distributor of problem solving maintenance and repair solutions.

As a brand ambassador for Windy City Fox Motorcycle Company I traveled between the companies 19 dealerships doing digital content creation, running various social media channels, & planning/ executing events. The goal of my efforts with Windy City was to work at creating a new generation of younger riders.

As of August 2016 I reached out to a start up company that specializes in reusable powder coated metal cups (Sic Cups). I proposed a plan to market their products on the University Campus for them provided that they send product samples and discount codes to distribute through out campus. Not only does this venture help the company but I am also gaining first hand experience (I am an advertising major at Marquette) as a marketing agent for a company in a new market.