Nathan Paulus

Promoted to manage marketing, communications, and digital PR, driving strategic growth and aligning objectives across departments. -Increased overall marketing link authority by 45% year-over-year while improving the communications department's authority gains by 160% year-over-year through data journalism, link-building, and public relations strategies. -Expanded marketing strategies to incorporate social media and paid advertising, diversifying channels and enhancing audience engagement. -Developed data-driven models to report and align KPIs across departments, which increased team transparency and accountability.

-Built and led content marketing teams that drove significant traffic growth and authority for MoneyGeek.com. -Published data-driven content and tools on financial literacy, financial products, money management, and investing, reaching millions annually. -Pioneered AI integration into content and marketing workflows, enhancing production efficiencies and scaling high-quality output.

Built EduMed.org and PublicServiceDegrees.org from the ground up with a small team, playing a key role in site architecture, keyword research, and SEO implementation. - Recruited, trained, and managed a marketing team of over 20 members. - Implemented a link-building strategies that secured over 1,500 unique referring domains within one year. - Increased both websites' Domain Rating from 0 to 60 in just one year, significantly enhancing site authority and visibility in search engines.

Promoted to a role that included the implementation of SEO, ownership over the content roadmap, and collaboration with development to enhance marketing software functionality. -Managed a 5-member research team. -Spearheaded content production across 7 portfolio websites. -Led change management during successful acquisition of ABUV Media by HigherEducation.com in 2018, aligning content marketing strategies between teams.

Expanded my research role and took on additional responsibilities in content strategy planning and managing the marketing team. - Hired and trained international staff, which led to significant reductions in in-house operational costs. - Spec’d marketing software solutions, which led to a 40% increase in marketing lead capacity.

Identified and analyzed targeted marketing audiences and drafted research that established the scope and direction for marketing campaigns. - Served as the lead reviewer for the team's research report outputs. - Frequently contributed to team training sessions on SEO best practices, methods for identifying audiences, and the usage of SEO tools.

Acquired and managed commercial janitorial accounts in Nevada and Northern California. Wrote proposals in response to RFPs and RFQs. Staffed and led operations for won contracts. - Increased company annual sales by $650,000. - Managed a team of 50 staff members. - Awarded contracts with large entities, including the City of Reno, Reno-Tahoe Airport, and the Truckee Ranger District.

Established connections with local and national foundations to secure grant opportunities, then researched and composed grant proposals.

Wrote articles for the Houston Press and published content for both print and online platforms.

Magna Cum Laude