nathan haskins

Lead a ten-member team that delivered exemplary customer service and unparalleled product knowledge to customers while gaining awareness of their ever-changing needs and wants. -Assisted in organizing BPRC’s sponsored road races, expos, and events such as high school mobile fits, CrossFit events, Publix Georgia Marathon and AJC Peachtree Road Race. -Coordinated vendor-sponsored group runs that averaged 150+ weekly runners and created brand awareness through in-store promotions and product demonstrations. -Surpassed $1 million in store revenue the first year of operation by focusing on customer service and team member, while hosting staff clinics, group presentations, and other running-related events.

Increased ticket sales for the Atlanta Hawks and Thrashers in the challenging sports market of Atlanta, Georgia. -Provided information in person or by telephone regarding time schedules, pricing and seating arrangements. -Maintained accurate records of all prospecting activities and closed sales.

Furthered the advancement of running specialty and ensured customers receive the running related tools needed to better enjoy the sport of running. -Instructed participants on proper running technique to assist with injury prevention and running advancement. -Analyzed film and constructed customized core, stretching, and drill routines to help participants take advantage of the benefits of Good Form Running. -Incorporated the use of Microsoft Office Suite, Youtube, iMovie and the iPad to construct presentations given to clients.

Established and coordinated “Donate Your Soccer Gear Program” that collected thousands of pieces of soccer gear that were donated to Niger, Africa. -Facilitated and managed public player engagements at regional soccer tournaments, high schools, and local businesses. -Oversaw the Awareness Alley during game day operations, which was the Atlanta Beat’s outlet to reach out to local nonprofits and businesses.

Responsible for driving the overall sports marketing strategic direction including managing Mizuno’s corporate partnership with the Atlanta Track Club (ATC). Managed one Assistant Sports Marketing Manager. Responsible for delegating tasks, coaching and equipping direct report to handle a diverse set of tasks. -Led the in-market execution and activation plans at over 30 road races and 15 large scale events (i.e. AJC Peachtree Road Race, Publix Georgia Marathon, Atlanta Thanksgiving Half Marathon & 5k and Braves Country 5k). -Developed, sourced, and coordinated with vendors and brand support to ensure booth creation for national events and trade shows including The Running Event, Fleet Feet Conference, and Mizuno National Sales Meetings. -Managed a multi-million-dollar operating budget and event inventory spanning 10,000 sq. ft. of warehouse space. -Cultivated the Mizuno Elite Racing Team and Mizuno ATC Elite Team, driving synergies between athletes and the brand while maximizing joint exposure. Managed contracts, recruitment, gear, photo shoots, appearances, etc.

The 2015 Shadow Field Marketing Specialist of the Year. -Maintained and nurtured a territory that spanned three states. Achieved a 27% increase in market share, growing the region to a record $3 million in Saucony run-specialty business. -Serviced 93 locations maintaining crucial relationships with key retailers leading to over 225 events and education clinics. -Collaborated with local sales representatives to construct and implement brand marketing initiatives driven to reach consumers through local retailers. -Identified new growth opportunities such as establishing the Saucony Cross Country Camp and developing five sponsored cross-country invitationals with various influential retailers.

Activities and Societies: Phi Eta Sigma, The National Society of Collegiate Scholars, President's List, Dean's List