Nathalie Chang
Channel Marketing Assistant Manager
Taiwan
New Taipei City
Retail
業務開發
Experience

Channel Marketing Assistant Manager
天一愛本草生物科技股份有限公司
台灣 臺北市
E-commerce Platform and Brick-and-Mortar Channel Integration: Successfully implemented omnichannel integration, driving e-commerce platform operations with a year-over-year (YoY) growth of 778% within three months, achieving remarkable performance growth. Brick-and-Mortar Channel and Cross-Brand Collaboration: Leveraged cross-brand collaboration strategies to drive brick-and-mortar distribution channels, achieving a peak YoY growth of 554%, significantly enhancing market penetration. Channel Strategy Negotiations: Successfully facilitated strategic negotiations, contributing to a 10% increase in company profit margins, optimizing overall operational efficiency. Cross-Border Distributor Expansion: Expanded into international markets by establishing partnerships with cross-border distributors, driving global business growth and enhancing brand competitiveness in the global marketplace. Data-Driven Business Decisions: Utilized data analytics to gain insights into market trends and customer behavior, providing data-driven decision support that enhanced targeted marketing and business optimization.

Sales Manager
Develop over 100 agents to achieve a closing rate of 80% by leading the delivery of robust investment analysis and execution strategy. Signed a contract with a leading brand of kitchen appliances, and established brand flagship stores in momo shop. By using a cross-selling strategy , it successfully increased 30 times on a big day. Acted marketing sales consultant for 20 international brands , set the monthly and yearly KPI, provided sales projects, negotiated exclusive sales events, built complaint shopping guide for different products. Boosted sales revenue +30%,website traffic +50%, conversion rate +10%,achieved 3 hundred million target in one year. Partnered with Taiwan mobile , it created the exclusive appliance project for telephone contracts, increasing a billion of revenue per month. Managed the online shop, oversaw support agents, built a sales program ensuring YOY +30% stability. Develop and maintain positive and collaborative relationships with support teams. Collaborated exclusive project with HCG , built an inner installation team for momo , solved the problem of over ordering, reduced the 20% customer complaint rate. Made a marketing survey of kitchen appliances independently , to find new business expansion.
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