Natalia G.

I optimize processes on both the supply and demand sides to effectively assess business potential and build a strong supply-demand balance, ultimately making both sides more efficient.

Creating a tool, that helps non-technical business users choose the right AI for their tasks and get better results for less cost.

- Developed and executed go-to-market (GTM) strategies for early-stage. - Leading business planning processes, including opportunity assessment, revenue modeling, and definition of quarterly and annual KPIs. - Advised on investor relations and business reporting, supporting data-driven decision-making. - Partnered with founders and leadership teams to structure growth initiatives, optimize operations, and drive revenue expansion. Helped raise a $32M funding round.

- Built and scaled Mobile Ad supply from 300 to 25K+ integrated mobile apps. - Built partnership programs with SDK resellers and service providers to expand distribution and shorten average onboarding cycles from 3 months to 2 weeks. - Increased Mobile AdNetwork revenue share from 0.1% to 50%. - Led global strategic partnerships across Europe, MENA, Americas, and APAC; closed tier-1 publishers. - Initiated and led the MVP development and launch of an in-app purchase solution, securing early adopters and establishing key distribution partnerships. - Led MVP for AI/LLM product (NDA).

I am leading a team of senior professionals in charge of the inapp publisher partnerships across the world (Europe, MENA, Americas, APAC) that is growing our direct supply relationships, including the rollout of Yandex SDK. My scope covers the strategic development of key supply sources, as well as driving overall strategy by working closely with the demand and product team on generating market intel, gathering ideas, and identification of product needs.

During this year I developed and grew partnerships with mobile companies and agencies in the region (1000+ companies in total). - I communicated AppsFlyer’s solutions and its unique advantages in the marketplace - I helped partner and agencies to integrate with Appsflyer by providing detailed support and helped them troubleshoot connections. Also I was responsible for creating and providing continuous product and competitive feedback through internal feedback loops.

Leading the supply team in Russia and CIS. Responsible for maximizing Criteo's spend and forming long term, mutually beneficial partnerships with the largest publishers in the region. Responsibilities: - Adjusting company strategy to market specifics and setting goals and priorities for the team (quarterly, annually) - Responsibility for setting challenging but achievable targets for the team and building a pipeline to get there. - Managing top strategic partners in the region (Yandex, Mail.ru) - Providing expert technical support to top publishers. - Collecting market feedback and collaborating with analytics, TS and R&D to adjust Criteo products to local needs. During last 3 years we have successfully finished integration of Criteo direct bidder in more that 2000 websites in the region, that makes Criteo one of the largest advertising networks in open internet in Russia. Also we built direct connection with local tech giants Mail.ru (both web and inApp) and Yandex (web).

Defined strategic opportunities and growth roadmap for Yandex in the Russian digital video market, setting KPIs and aligning product development with commercial goals. Collaborated with product, development, and agency teams to gather feedback, ensure cross-functional alignment, and drive product improvement.

I defined and executed the company’s marketing strategy, ensuring alignment across Commercial, IT, and Sales teams while driving product and portfolio development. I led market research and competitive analysis of the Russian ad industry, identified growth opportunities, and managed cross-functional initiatives to enhance products and launch new ones. I also oversaw marketing communications, partnerships, and PR activities, mentoring the team to deliver impactful campaigns. As a result, IMHO Vi’s overall market share grew by 2% and its video advertising segment by 5%, outpacing the Russian digital ad market’s growth.

- Partner with Sales organization to shape solutions-oriented approaches that include Branding products (working on strategic pitches and custom built engagement platforms). - Presenting in internal and external workshops and events to clients, media and creative agencies. - Drive Branding evangelization, product knowledge with the Google Sales Teams and adoption rates in Russian market. - Drive new product adoption and new features of current products through strategic support of sales activities. - Monitor supply and demand of video inventory. - Working with Marketing as a consultant on the promotion of Branding products. - Supporting sales and agency team in training them in Branding products. - Represent sales and contributing to product development by identifying gaps and deficiencies at the country level. - Develop recommendations and drive implementation of branding products.