Natcha Patcharawethin

• Partnered with global product teams to refine go-to-market strategies for Fulfilment & Aftersales and TikTok Shop Partners in the UK and SEA • Produced market-facing materials, achieving over 40% open rate and 90% satisfaction rate • Developed Transaction & Aftersales training materials and seller articles, supporting market expansion in five new European markets with precise and ready content • Collaborated with the developer team to enhance TikTok Shop Academy; gathered requirements, created BRD, and conducted UAT for its European launch

•  Analysed user behaviour and app performance, providing insights to acquire 8M digital users •  Created business reports and digital dashboards to communicate performance to top management •  Expanded digital sales channels with global partners, achieving THB 15M/month in topping revenue •  Launched topping sales on Facebook, increasing data loan portfolio revenue by over 10x •  Led the development of dtac reward, the most used service on the dtac app, enhancing customer experience

•  Optimised website personalisation, resulting in a 400% increase in CTR and 18x revenue from assisted conversions •  Simplified the prepaid customer journey on the dtac website, boosting digital engagement

•  Developed and pitched creative event concepts to clients, aligning with their vision and goals •  Ensured clear and professional communication between clients and the production team, fostering strong collaboration •  Coordinated with the production team to manage project delivery within strict timelines •  Managed all event details to create a seamless and enjoyable experience

• Created engaging and informative content and reviews for websites • Developed eective social media strategies to increase engagement and followers • Collaborated closely with design teams and photographers to create visually stunning content

• Crafted compelling content for clients' websites in both Thai and English that captured the company's voice and messaging • Worked collaboratively with designers to ensure that the content fit seamlessly with wireframes and website design • Conducted thorough research to identify industry trends and best practices, incorporating these insights into content development strategies

• Produced engaging and informative articles on innovation and start-up business that garnered widespread readership and engagement • Contributed to the development of articles for the "Stay Fresh" pocket book for TCDC, offering well-researched insights and tips for those seeking to start their own business

• Produced compelling written content for London Brown's social media channels • Created content that resonated with target audiences and increased engagement • Represented the brand as a spokesperson at the renowned Blueprint tradeshow in Singapore

•  Graduated with Distinction (GPA: A-) •  Nominated for LVMH Maison/0 Green Trail Award for outstanding sustainable innovation projects •  Collaborated with NikeLab 1984 to increase its social impact in the community •  Designed service innovation to improve London housing to become more circular •  Hosted an innovation workshop ‘ResilientFutures’ at Central Saint Martins •  Strategised, analysed and managed all of social media channels for ‘Futureality’ Degree Show