Nataša Dukić

- Category Manager for Juvenile Division in Aksa Kids Mega Store retail chain & for the entire assortment of Baby Shop Premium retail - Responsible for sell-out, profitability, assortment and layout of dedicated categories - Sourcing new brands that will boost sales, maximize profitability and creating innovative retail assortment - Creating marketing campaigns together with marketing team in order to achieve targeted positioning of dedicated store & category on the market - Leading negotiations with suppliers both international and local while closely analyzing competition, their strategies and assortment

- Category Manager for Baby Shop Premium retail, responsible for the entire assortment, sell-out, lay-out and profitability of the store - Sourcing new brands that will boost sales, maximize profitability and creating innovative retail assortment - Defining and being in charge of annual marketing budgets and expenditures, thus being fully responsible for entire P&L of the store - Creating marketing campaigns together with marketing team in order to achieve targeted positioning of the store on the market - Leading negotiations with suppliers both international and local while closely analyzing competition, their strategies and assortment

- Responsible for defining, implementing and executing brand strategies on the market - Responsible for brand profitability and sell-out working closely with sales team on creating annual budgets, identifying potentials and defining successful sales actions that support brand marketing strategy - Defining and being in charge of annual brand marketing budgets and expenditures, both ATL & BTL, thus being fully responsible for entire brand P&L - Creating brand marketing campaigns together with marketing team and responsible for lining appropriate marketing mix with brand strategy - Leading negotiations with suppliers both international and local while closely analyzing competition, their strategies, assortment and price positioning - Implementing new brands on the market and creating new trends within the industry