Natasha Marie Talebli

• Designed and executed global growth and GTM strategies across varied regulatory environments (ADGM, VARA, SCB), adapting positioning and product narratives to market maturity, competitive landscapes, and investor profiles. • Led the full brand and business transformation of M2, evolving it from an exchange into a regulated digital-asset wealth-management platform by integrating brand architecture, investor communications, and governance-driven strategic positioning. • Directed cross-functional programme management across communications, digital, and operations teams to deliver multi-market campaigns on time and within scope. • Strengthened corporate communications and investor-relations frameworks, directly contributing to the Group’s growth to USD AUM during tenure. • Led multi-jurisdiction press office and media outreach, securing Tier-1 global coverage and enhancing institutional credibility, investor confidence, and regulatory trust. • Delivered digital acquisition, automation, and performance-marketing strategies that significantly improved ROI, audience engagement, and conversion across priority markets. • Advised and aligned C-suite and Board leadership on corporate communications, policy implementation, regulatory positioning, and long-term brand governance. • Navigated complex financial and regulatory frameworks, ensuring accurate disclosures, policy compliance, and cohesive messaging across all traditional and digital channels. • Led all internal and external communications for the Group, shaping the global narrative, coordinating governance communication, and maintaining transparency with regulators, investors, and stakeholders throughout the transition.

• Oversaw all marketing, communications, and partnership programmes across sport, hospitality, and destination development, repositioning the Club as a leading equestrian venue and industry authority in the UAE and GCC. • Aligned messaging and governance with regulators and government entities including FEI, ERA, UAEEF, DCT, ADGMO, ADM, ADDED, ADEK, DMT, ADNOC, ADIO, and ADSC, ensuring compliance and integration with Abu Dhabi’s wider sports and cultural agenda. • Developed and executed brand, go-to-market, and communications strategies, encompassing full brand guidelines, digital transformation, and data-driven marketing frameworks to improve ROI and visibility. • Led the launch of new products and initiatives across ADEC from concept to rollout, achieving record participation and commercial outcomes. • Delivered a 600% increase in digital engagement and record Top-of-Mind awareness through organic and paid campaigns, targeted content, and performance-driven social media strategies. Built and managed luxury and lifestyle partnerships to enhance destination prestige and member experience. • Directed multi-agency collaboration to ensure cohesive execution, budget optimisation, and cross-functional delivery. Authored and implemented the 2023–2025 Marketing & Communications Strategy, integrating PR, sponsorship, digital, and media engagement to drive stakeholder alignment and growth. • Led content, PR, and corporate communications, securing Tier-1 regional and international coverage. Introduced media analytics and reporting frameworks to measure performance and guide future strategy. • Oversaw 80+ high-profile events and 360° campaigns, leveraging data to optimise creative output, audience conversion, and engagement.

• Led marketing, digital, communications, and partnership programmes across two consecutive racing seasons, repositioning and rebranding the destination to Abu Dhabi Turf Club, establishing it as a leading horse-racing hub in the UAE and wider GCC region. • Directed marketing and promotional strategy for the Turf Club Racing Season, expanding international reach and elevating Abu Dhabi’s reputation as a world-class racing hub, resulting in 20 percent YoY growth in audience engagement, participation, attendance and global visibility. • Delivered multi-season campaign planning and execution, including rebranding, new product rollouts, hospitality activations, and stakeholder engagement across sport, government, and industry. • Aligned messaging and governance with regulators and government entities including ERA, UAEEF, ADGMO, ADM and ADSC, ensuring compliance and integration with Abu Dhabi’s wider sports and cultural agenda. • Developed and executed brand, go-to-market, and communications strategies, including full brand guidelines, digital transformation, and data-driven marketing frameworks to improve ROI, consistency, and visibility. • Drove commercial growth initiatives that achieved record participation, strengthened sponsor relationships, and enhanced the Club’s competitive and commercial standing across the region.

• Led strategic communications and institutional marketing across a portfolio of government and executive affairs projects under the Chairman and Director General, supporting Abu Dhabi’s broader economic diversification and global investment agenda. • Developed organizations master narrative and key message architecture, ensuring consistency across domestic and international engagements, partnerships, and public diplomacy efforts. • Advised senior leadership and government stakeholders on narrative positioning, brand alignment, and cross-sector communication strategies that strengthened Abu Dhabi’s standing as a leading global economic hub. • Directed communications strategies for high-profile international forums and events, including Abu Dhabi Finance Week, Make it in the Emirates, Fortune 500 Forum, World Investment Forum (WIF), WTO Ministerial Meetings, Investopia, and Annual Investment Meeting (AIM), driving multi-market visibility and stakeholder trust. • Crafted executive speeches and thought-leadership content for senior government figures, embedding the Emirate’s strategic priorities into investor, policy, and media narratives. • Oversaw integrated branding, creative, and media relations frameworks, ensuring strategic alignment between government entities, international partners, and institutional stakeholders.

• Developed and executed strategic marketing campaigns for Gargash Hospital, resulting in a 50% revenue increase over 12 months. • Led marketing and public relations activities, enhancing brand equity, growth, and revenue. • Supervised strategy and budget implementation for 2020 and 2021.

• Developed and executed successful digital, pr and comms campaigns, increasing brand equity and revenue. • Implemented marketing strategies resulting in improved efficiency and profitability, capturing over 50% market share. • Tracked competitor activity to maintain a competitive advantage in a challenging market.

• Developed strategies to strengthen brand image and reputation across the UAE. • Quality assured online content and increased social media presence though Facebook, YouTube & Instagram. • Utilised industry standard marketing tools to study and assess consumer behavior and data. • Negotiated sponsorship with prestigious partners including Sheraton, Anantara and Meridian. • Coordinated and sourced talent and celebrities for live radio shows.

• Coordinated public relations operations for a range of markets covering the Middle East and South Asia. • Assisted with the publication of press releases. • Approved media campaigns and coordinated large-scale promotional events across the UAE. • Coordinated events logistics and provided on-boarding material for VIP guests, celebrities and social media figures.