Natasha Goodwin

Executive Team | Senior Director of Product and Marketing @ Young Catholic Professionals

About

By my late twenties I'd worked inside some of the most recognized companies in the world - Ford, Publix, P&G, Amazon, Delta, Formula 1. Getting promoted, leading teams, and handed more responsibility than most people my age. But nobody ever taught me how to manage people. I learned strategy. Brand. How to build things. What I never learned is what almost nobody teaches - why people do what they do. Why a high performer suddenly goes quiet. How a team can have every right ingredient and still fall apart. So I went and figured it out myself. I earned a Master of Social Work alongside my MBA, a combination that barely exists in the leadership world and brought behavioral science, attachment theory, and organizational psychology somewhere they'd never really been: into the everyday chaos of managers trying to figure out why their teams aren't working. Then people started telling me things. You're the best manager I've ever had. Your team absolutely loves you. Thank you for actually caring about me. My teams performed consistently, not because I had better strategy, but because I understood the people behind it. Most managers aren't failing because they lack ambition. They're failing because nobody taught them that people are the whole job. That's the gap I'm here to close and I believe my generation has a real opportunity to change what leadership looks. Through corporate workshops, keynote speaking, and content for thousands of emerging leaders, I translate behavioral psychology into tools that actually work on Monday morning. Leadership is changing. I'm here to make sure it changes for good. - Most people find me through my content - behavioral psychology and leadership through the lens of pop culture, for the generation of leaders who are done with boring management advice. Find me on Instagram and Substack where I write weekly on organizational behavior and what actually makes peopel good managers. If you're an HR leader, L&D director, or People Ops team looking for a workshop or keynote your managers will actually remember, I'd love to connect. 📩 hello@natashalucia.com 🔗 Substack: https://readspillover.substack.com/ — Leadership psychology · Behavioral science · First-time manager development · Organizational behavior · Management training · Corporate workshops · Keynote speaking · Women in leadership · Leadership development

Country

United States

City

Tampa

Industry

Management Consulting

Skill

Global Brand Development, Strategic Thinking, Strategic Leadership, Brand Strategy, Content Strategy, Social Media, Creative Strategy, Storytelling, Corporate Communications, Marketing, Media Relations, Social Networking, Communication, WordPress, Visual Communication, Social Media Marketing, Digital Marketing, Search Engine Optimization (SEO), Personal Branding, Leadership Development

Experience

Executive Team | Senior Director of Product and Marketing

Young Catholic Professionals

2024-6 - Present · 2 yrs 4 mos

Leading Product and Marketing for the Nation’s Largest Young Professional Catholic Network

Founder

Catholic Caregiver

2020-1 - Present · 6 yrs 9 mos

Founder & President

Aspen & Oliva

2016 - Present · 10 yrs

Professor of Marketing

The University of North Carolina at Chapel Hill

2023 - 2024 · 1 yr

Taught courses on leveraging new media to develop a strong brand, create insight-driven content, and drive business growth.

Manager of Brand Advancement

Publix Super Markets

2022 - 2024 · 2 yrs

Led Brand Advancement for One of the Nation’s Most Iconic Brands Led and grew the Brand Advancement teams at Publix Super Markets, driving initiatives that strengthen brand affinity and inspire brand love for one of America’s most trusted and beloved companies. Leveraged strategic storytelling, creative campaigns, and purpose-driven brand experiences to elevate Publix’s presence and deepen its connection with customers.

Membership and Connected Services Leader (Marketing)

Ford Motor Company

2020 - 2023 · 3 yrs

Led Marketing Efforts for Membership and Subscription Services, Including BlueCruise Supported the Ford Motor Company creative platform and lead the creation of content featuring Connected Services and Membership benefits throughout the ownership cycle, working closely with experts in CRM, Ford.com, Paid Media, and Retail Advertising to deliver memorable and effective creative content that drives overall loyalty and satisfaction with owners, but more specifically drives awareness of these services as well as customer utilization.

Writer | Creative Director

Natasha Lovely

2013 - 2023 · 10 yrs

Developed and executed a long-term business strategy, creating captivating visual and written content that attracted 100,000+ monthly visitors and fostered a thriving community through social media. Established partnerships and conducted repeated campaigns with global organizations such as Procter & Gamble, Toyota, Marriott, Delta, Hilton, Amazon, Unilever, and Formula 1. Implemented a journey-driven communication strategy focused on consumer-centric marketing and curated messaging. Optimized reach and monetized social platforms through affiliate and influencer marketing, trend forecasting, and SEO. Established KPIs to analyze the performance of 360 media campaigns and financial outcomes. This led to the planning, development, and implementation of effective e-commerce and retail strategies, and expanded capabilities of digital infrastructure. Innovated a dynamic communication approach, leveraging interpersonal skills and business acumen. As the sole creator and editor, published distinctive content that reached 5.5 million individuals across digital media platforms. Provided strategic leadership across internal functions and external ad agencies, identifying touchpoints throughout the customer journey. Ensured consistent content creation and maintained a distinctive point of view appropriate for the audience and format.