Natasha Holly

Clients: Banana Boat, Honda, Oral-B, Levi’s, Method, Mejuri, Ocean Spray, and more • Spearheaded full-cycle 360° productions — from creative development through live action, post, and final delivery across multi-platform campaigns, managing cross-functional teams globally. • Led collaborative workflows with live action teams, 2D animators, 3D/CG staff, motion graphics designers, editors, copywriters, illustrators, flame artists, and colorists to deliver best-in-class assets. • Managed up to five concurrent productions across live action and post, expertly balancing shifting timelines, resources, and creative demands without compromising quality or delivery. • Oversaw million-dollar budgets, optimizing resourcing and maintaining on-target actuals through structured forecasting and precise financial tracking. • Acted as the key liaison between internal teams and senior stakeholders, prioritizing feedback, aligning creative with strategic goals, and ensuring consistent excellence in output. • Delivered content across diverse channels — Broadcast, print, OOH, social, digital, etc — ensuring cohesion, brand alignment, and high production value at every touchpoint.

Clients & Collaborators: AREA1202, ProductionX, Snowday, Pony Projects, Electric Sheep, Moxie, Ntropic, Paige Dorian, and more • Led end-to-end production for editorial and commercial shoots, including large-scale, multi-day international sets with 70+ crew on location. • Jumped into projects at any phase — pre-production, art buying, casting, or post — bringing order, speed, and solutions to fast-moving environments. • Managed and reconciled budgets up to $1M; optioned and booked all talent, crew, equipment, and locations with strategic cost control and creative alignment. • Negotiated and executed all legal and operational paperwork: usage rights, NDAs, deal memos, SOWs, licensing agreements, location/talent releases, and payroll documentation. • Maintained airtight production records and real-time budget tracking to ensure smooth, compliant wraps and clean handoffs to finance and post teams.

Clients: Tommy Hilfiger, Calvin Klein, Primark, Boohoo, Vogue, Soho House, Mr. Porter, and more • Acted as U.S. producer and key liaison for UK-based clients executing nationwide campaigns across the U.S.; ensured seamless production for high-profile fashion, lifestyle, and editorial brands. • Led client communications from brief to wrap — translating strategic goals into actionable plans, managing expectations, and aligning teams around a shared creative vision. • Evaluated creative concepts and treatments with a keen eye for detail; built accurate, efficient budgets and managed schedules to deliver high-quality assets on time and within budget. • Anticipated and handled all logistical needs, including crew hiring, gear rentals, transportation, catering, permits, and casting coordination — ensuring smooth, on-the-ground execution across locations. • Maintained composure and resourcefulness in high-pressure environments; quickly solved problems and made confident decisions to protect timelines, quality, and client satisfaction.

• Worked under Global Head of Production in producing all Select World media content (still and video) between LA, NY, and EU offices from pre-preproduction to on-set production, as well as post-production management all the way through to final image delivery for clients such as Clariol, Wella, Buffalo Denim, Pattern (Tracee Ellis Ross), and more. • Produced productions completely from budgeting through to delivery; developed project calendars; researched and quickly priced out production needs and equipment; obtained quotes from vendors and included triple bidding when necessary. • Tracked project budgets, production schedules, and oversaw prompt processing and payment of vendor invoices and external vendor contracts; worked with photographers or third-party retouchers for stills post-production. • Negotiated talent rates and usage/image rights agreements, streamlined agency and client workflows, filing applicable permits, location contract agreements, etc.

• Integral leg for a small but powerful entertainment consulting agency that specializes in filling movie premieres and tastemaker events with prominent figures and celebrities in addition to organizing red carpet premieres, special screenings, and launch parties for studios and production companies including but not limited to Amazon Studios, Fox, Sony, Dreamworks, Focus Features, PBS, A24, IFC and more. • Responsibilities include sending out invitations to celebrity reps, managing RSVP list, greeting and escorting talent on the carpet, facilitating set up of step-and-repeats, managing press lines, check-in tables, inviting and escorting talent, overseeing after-party set up, and ensuring smooth overall execution.

• Custom sales associate to club and mass retailers ($7M FY16) Costco, Sam’s Club, and Kohl’s. • Oversaw Google Play account, scheduling promotions and curating submissions for Disney trade books. • Prepared seasonal and promotional pitch decks for sales to national accounts such as Wal-Mart, Target, Costco, Barnes & Noble, and Amazon; Created high-quality mock-ups, franchise and submission grids for delivery to buyers and warehouses for planograms and POGs. • Coordinated weekly Sales and Marketing meetings, assembling POS recaps and incorporating analysis of business trends with new and existing reports to assist in strategic sales developments. • Arranged pre-sales + launch events, organized all sales calendars, managed markdowns and promotions.

• Supported four publicists with domestic and international press and publicity campaigns spanning 38 Sony Pictures TV show titles such as Breaking Bad, The Dr. Oz Show, The Goldbergs, Justified, and more. • Monitored all SPT network and syndication press coverage and provided company wide press reports daily. • Drafted press materials (press releases, media alerts, pitch letters, talking points, press kits etc.) • Managed extensive travel itineraries for talent and press calendars (round tables and one-on-ones) • Supported execution of series launches, set tours, talent interviews, international press junkets, and other events (Awards, Upfronts, TCA, ComicCon, LA Screenings, etc.) and supervised step-and-repeat set up. • Processed supervisor expense reports, series budgets, invoices, and tracked internal calendars/timelines.

● Saved daily press clippings, proofed EPKs, compiled press lists, and other misc. duties ● Supported organizing press events, series launches, talent interviews and other events ● Processed and filed invoices, vendor requests, and handled publicity mailings and inventory ● Assisted in publicity campaigns for Community, Breaking Bad, The Dr. Oz Show, House of Cards, Happy Endings, Hannibal, The Young & The Restless and other Sony Picture Television titles.

● Conceptualized, designed, and delivered go-to-market strategy for learning mobile/tablet app. ● Researched & developed competitive analysis marketing deck for 2013-2014 prototypes/product lines. ● Managed all social media accounts/websites and created 6-month social and blog content calendar. ● Wrote and filmed Deal of the Day summer series project managing educational & promotional material. ● Assisted in launch of grass roots project; selected as ambassador for Educational Game Day

● Assisted in coordinating field shoots and composed shoot reports for exclusive ET/Insider releases. ● Reviewed and logged clips to utilize for online banners, emails, spots, and short-form video content. ● Built media lists, created photo series descriptions, and reviewed articles prior to publication. ● Monitored and tracked breaking news and compiled daily reports; logged/transcribed interviews and specials