Natasha Fong

Helping organisations stay people-focused in the age of AI. I help teams navigate AI and transformation without losing what makes them human. I bring years of experience in strategy, facilitation, and org transformations to create meaningful, presence-based experiences for change. Through workshops, toolkits, and conversations, I support leaders to pause, reflect, and realign before jumping into AI initiatives or organisational shifts. I also host Mindful AI, a podcast exploring how we build and integrate emerging tech in ways that serve people, culture, and purpose.

Scaled remote ops from zero to global - with intentional systems, rapid scale, manageable chaos. - Operationalised a fully remote company from the ground up, establishing core infrastructure across international entity setup, CRM, project management, client delivery, and collaboration systems - Drove strategic alignment across functions, partnering with product, engineering, and commercial leads to implement scalable processes like revenue sprint cycles and OKR frameworks - Scaled the team from 6 to 24 in 6 months, leading end-to-end global recruitment, onboarding, and training with a focus on diversity, psychological safety, and team cohesion - Led business planning and cross-functional execution, identifying operational gaps, designing systems, and enabling team members to flex into their strengths - Project managed high-impact initiatives, from revenue channel expansion (doubling pipeline and exceeding targets by 15%) to flagship brand partnerships like Virtual Burning Man

- Developed local marketing strategy to capitalize on trends, cultural moments, human insights to land multi-touchpoint campaigns to drive awareness and consideration for immediate business and impact long-term brand value. - Drove results across cross-functional teams teams globally and managed relationships with vendors, influencers and creative, and contribute to PR launch strategy. - Grew brand value and sentiment through influencer relations, outreach, online/offline engagement and fostering community in local campaigns such as the Airbnb Brooklyn Half, TCS NYC Marathon sponsorships, and the launch of Sydney Experiences.

Recruited a team and built a MVP prototype (“airbnb” for nap/meditation space), brokered temporary access to quiet space, developed marketing strategies for customer acquisition for two-sided platform and developed customer relationships.

- Project managed concurrent Health sector operational optimization projects, conducting change readiness, leadership alignment, stakeholder engagement and learning & development programs for process and tech implementations at fortune 500 clients - Delivered 2x target revenue, drove new and existing business with proposal developments resulting in $7.8.m annual revenue and developed PwC Thought Leadership for Change Management. - Directly managed 4 high performing Senior Consultants

My roles at the Australian Trade Commission (Austrade, previously Invest Australia) ranged from post-merger integration, to international government relations, developing industry growth strategies, global program implementation and change management to working directly with foreign investors and exporters on market entry and internationalization plans. Positions included: Senior Industry Advisor, Renewable Energy, Business & Professional Services Project Manager - China, North East Asia Investment Manager, Biotechnology

Motivated and coached a diverse and complex group of Chinese staff, including leading a team of four Business Development Managers in Beijing. Developed Australian-Chinese trade and investment relations with wide range of stakeholders including Chinese government and Australian business leaders in China. Managed a range of events in food and financial services sector.

Drafted advice on legal implications of federal government policy proposals and recommended options for implementation.

Assessed client legal rights in patent infringement cases in China

Distinction average

Student Exchange at Bucerius Law School, Hamburg, Germany