Natasha Timoney

Scultura is a sustainable activewear brand putting people + planet first. Made to last with premium Italian sports fabrics from recycled ocean nets and plastic bottles. Unique gym wear created for yoga through to HIIT. Consciously designed and ethically Made in London.

Developed and implemented strategic marketing, PR and internal communications plans to support organisational objectives. Managed advertising campaigns across radio, print and direct marketing channels, working with agencies and internal stakeholders to deliver consistent messaging. Supported directors with event planning, management and delivery, and strengthened internal communications across teams and partner organisations.

Led the Communications function as part of the Management Team, providing leadership to a team of communications professionals and supporting wider organisational objectives. Held primary responsibility for internal communications across the organisation, with additional oversight of change management, mergers and acquisitions communications, and support for marketing and external communications when required. Developed and implemented internal communications strategies and plans, created toolkits and guidance for Business Unit Managers, and audited existing communications channels to improve effectiveness and engagement. Worked closely with senior leaders and business units on organisational change, brand alignment and M&A activity, shaping communications approaches to support internal transitions and employee understanding.

Joined Thales UK as Marketing Communications Manager, with responsibility for delivering UK marketing communications plans, managing agency relationships, overseeing industry events and conferences, and supporting the implementation of a consistent brand identity. Played a key role in coordinating the UK rebranding and marketing communications activity following the merger of Racal Electronics and Thomson CSF, aligning UK communications with the newly formed Thales group in France and supporting the transition to a unified corporate brand. Promoted to Head of Internal Communications in January 2002, where I established and led a new UK internal communications function within a global aerospace, defence and technology organisation. Defined and implemented UK internal communications strategy, standardised communications approaches across business units, and introduced new channels including a UK-wide internal publication and intranet. Worked closely with senior leadership and HR to support organisational integration, change and cultural alignment following merger activity, improving employee engagement and consistency of communication. Accountable for multi-million-pound budgets.

Progressed through a series of direct marketing and communications roles to Advertising Manager and EMEA Direct Marketing Project Leader within one of the world’s leading IT and services organisations. Led the management and execution of UK advertising programmes, developing integrated advertising strategies aligned to wider marketing objectives and presenting campaign plans and performance to senior management. Coordinated and launched large-scale advertising campaigns across TV, radio and print, managing IBM’s strategic brand advertising activity and ensuring consistency across all marketing disciplines. Held accountability for a £4m advertising budget and managed creative agency relationships including Ogilvy & Mather and Blau Tequila. Led UK and EMEA direct marketing campaigns, overseeing agencies, mail houses and response-handling teams, and ensuring effective campaign reporting and analysis. Also coordinated advertising, sponsorship and corporate hospitality activity, including Wimbledon Tennis Championships 2000. Alongside delivery responsibilities, managed business unit client relationships and trained and mentored members of the UK team.