Natasha Samsonov
Incoming Corporate Communications Professional @ IBM
About
Recent graduate of the University of Michigan with a B.A. in Communication and Media and a Business minor from the Ross School of Business. I will be starting my career in communications post-graduation, where I’m excited to apply my skills at the intersection of storytelling, strategy, and innovation.
United States
Detroit Metropolitan Area
Computer Software
Communication, Client Relations, Marketing Support, Event Production, Artificial Intelligence (AI), Team Leadership, Storytelling, Industry Research, Networking, Market Research, Microsoft Excel, Magazine Writing, Customer Service, Self-Directed Learning, Leadership, Time Management, Writing, Social Media
Experience
Incoming Corporate Communications Professional
IBM
New York, New York, United States
Corporate Communications and External Relations Intern
IBM
New York City Metropolitan Area
- Led strategic communications planning for IBM x Ferrari partnership, preparing materials for 2 upcoming Grand Prix events - Trusted by communications professionals in the SF office to maintain press lists and track 30+ major tech and VC events relevant to IBM’s innovation narrative - Requested by the NYC communications office to compile messaging and media training guidelines for the new VP of Sports and Entertainment
Editorial Writer
MASH Magazine
Ann Arbor, MI
- Researched and wrote 3+ fashion and business articles per semester tailored to a student readership - Met 100% of deadlines and editing benchmarks, contributing to increased site traffic
Philanthropy Committee Member
Tri Delta
Ann Arbor, Michigan, United States
Social Media Committee Member
Tri Delta
Ann Arbor
Sustainability Committee Member
Tri Delta
Social Media Manager
Ross Retail Club
Ann Arbor, MI
- Led content strategy resulting in a 25% increase in Instagram and TikTok engagement over one semester - Planned and executed targeted campaigns for club events, boosting attendance by 50%
Marketing Research Intern
Hour Media
Troy, MI
- Researched and analyzed market data for over 150 city and regional magazines, improving database coverage and depth - Maintained 100% accuracy in survey result tracking using Excel and Google Sheets - Secured 40+ client responses through effective outreach and follow-ups, improving overall participation rate by 15%
Accelerate Program - Marketing and Communications
IBM
- Developed and presented a marketing campaign for IBM watsonx.governance to IBM mentors and professionals - Participated in 10+ workshops covering branding, storytelling, and ethical AI principles
Campus Ambassador
sweetgreen
Retail Sales Associate
Caruso Caruso
Birmingham, MI
- Contributed to a record-breaking $10,000 sales day during a boutique-wide event - Provided tailored fashion advice grounded in product knowledge and trend awareness, increasing average sale size by 10%
Dental Office Managing Apprentice
Dr. Acierno, D.D.S.
Royal Oak, Michigan, United States
Learning Community Member
Michigan Community Scholars Program
Education
University of Michigan - Stephen M. Ross School of Business
Business
University of Michigan
Communication and Media
GPA: 3.87
Cranbrook Schools
Natasha Samsonov's Contact Information
Phone
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