Natasha Choi Sánchez

- Product Vision: Lead a luxury-focused, innovative product roadmap for Celebrity Cruises, ensuring seamless collaboration across teams. - Enhancement: Drive continual product refinement, introducing best-in-class, guest-centric ideas. - Stakeholder Alignment: Craft compelling presentations to keep partners inspired and aligned. - Executive Communication: Develop clear playbooks and updates using data and creative insights. - Product Delivery: Guide and prioritize launches to exceed luxury guest expectations. - Project Management: Communicate changes and progress across cross-functional teams. - Experiential Showcases: Curate immersive events that highlight creativity and luxury. - Flawless Execution: Oversee training and SOPs for consistent, elevated guest experiences. - Design Partnership: Ensure all environments reflect brand luxury and innovation. - Data-Driven Innovation: Use analytics and insights to shape new, guest-valued products. - Experience Standards: Set and share guidelines for consistently exceptional delivery. - Success Metrics: Define and track KPIs for ongoing improvement and guest satisfaction. - Operational Excellence: Support governance and process improvements for luxury at every touchpoint.

- Developed and executed unique brand strategies and elevated guest experiences. - Revamped the retail product assortment for Utopia of the Seas, resulting in a sales increase of over 30%.

- Oversee forecasting and new launch activity - Conceptualize and present strategic plan for growth - Delivered marketing and educational presentations for retail partners

- Led rebranding and marketing org restructure for luxury and indie brands across color cosmetics, skincare, nail care, and hair care; created new guidelines, future org model, and multi-channel programs to amplify brand voice and drive growth. -Attended key industry events and trade shows to stay on top of trends and connect with partners; registered Cosmoprof buyer. - Co-developed innovative professional education methodologies; designed curriculum, rituals, and materials for trend-driven learning in hair, skin, and beauty. - Planned and executed events and pop-ups, increasing brand awareness and driving up to 35% sales growth. - Developed product strategy by translating consumer insights into concepts and identifying co-packers, cost structures, and optimizing packaging for color, skin, nail, and hair brands. - Coordinated with legal and regulatory consultants to ensure compliance with FDA, FTC, and DSHEA requirements; worked closely with legal on product naming. - Identified category opportunities and led new product briefs and 2-year roadmaps based on trends and insights across the beauty portfolio. - Directed product, packaging, and claims strategy to maximize competitive edge and profitability. - Managed in-store and online merchandising using data-driven insights. - Planned and executed digital and social campaigns aligned with promotional calendars and retailer goals. - Created presentations on innovation, trends, and strategies for internal and retail partners. - Led go-to-market strategies and retailer planning for new launches, tracking KPIs and optimizing performance. - Conducted data analysis and opportunity audits to identify and act on sales gaps. - Conducted ongoing competitive and consumer research to inform brand strategy.

- Managed all levels of planning and development - Coordinated all testing and manage budgeting - Conducted research and analysis to product development strategy

- Researched and presented unique and differentiated product positioning - Identified whitespace opportunities through consumer insights, competitive assessment, industry trends and research - Managed all brief submissions for NPD kick off and product artwork requests

Actively set and achieve personal sales goals while aligning efforts with team objectives. Delivered exceptional customer service and expert styling advice, cultivating a loyal client following and building lasting relationships through personalized interactions. Continuously enhanced fashion and product knowledge to serve as a trusted expert for customers, while maintaining an organized client book that captured current requests and purchase histories.