Natasha Prime-Stagler

Responsibilities: • Write clear, attractive copy with a distinct voice for each client • Interpret copywriting briefs to understand project requirements • Collaborate with designers, copywriters and other stakeholders (e.g. email campaigns and landing pages) • Create new/fresh campaigns each month for all brands e.g. DirectAxis, Sanlam, Wesbank and FNB • Work on multiple campaigns simultaneously • Conduct high-quality research to remain current and relevant • Edit and proofread copy as needed • Use SEO principles to maximize copy’s reach • Help designers source images appropriate for each campaign • Copyediting • Concept creation

Responsibilities: • Generate targeted content based on client’s brief • Research industry-related topics and competitors • Conceptualise and brainstorm with team re. campaign and activations • Write original content for ads, brochures and social networks • Prepare and publish PR • Edit, rewrite and fact-check pieces of content generated by myself and colleagues (e.g. Junior Copywriter, Managers) • Use SEO practices to optimise websites and increase visibility • Liaise with designers re. corrections, how to enrich text with visual aids, like images and charts • Ensure correct language and tone is used in emails, banners, brochures and social media • Draft content calendar and create content (e.g. weekly or monthly) • Regular interaction with clients to receive feedback • Ensure all content is up-to-date • Writing and presenting a few options to clients • Modifying copy until the client is satisfied • Monitoring Junior Copywriter’s output and progress Create content for: Punchy headlines, Press release, Optimised web copy, Brochures, Radio/TV scripts, SMS, WMS, E-mailers, Taglines & slogans, Promotional material e.g. flyers, banners Achievements: Writing the winning entry for the International Property Awards 2018/2019 and heading a team of three Clients: Urban Ocean • RIVA • Business Fuel (Australian Lending Company) • The Docklands • 21 on Battery • Eaton Square • Featherwood Retirement • Isuzu • Chevrolet • Opel • Peugeot • Marina Village

Responsibilities: Conceptualising with marketing team • Content generation and research • Reporting and presenting to the GM & client • Liaising with client regarding strategic decisions • Researching market and understanding goals and objectives of client • Manage and monitor the job throughout the system • Develop and brainstorm with team • Research client, targeted audience and competitors • Proofread • Fact check • Ensure deadlines are met Achievement: After a few months of proving myself, I was given the opportunity to write for the Amicus (Old Mutual’s Internal Magazine) on a regular basis and would need to conduct my own research on Old Mutual ‘heroes’