Natasha Murcia

Sr. Manager, VIP and Entertainment Partnerships and Influencer Marketing @ World Food Program USA

About

DIVERSITY, EQUITY, INCLUSION, AND BELONGING IS MY TOP PRIORITY.Talent and influencer relations professional with 7+ years of experience connecting brands with top-tier creators, celebrities, and digital talent. I specialize in driving cultural relevance, authentic engagement, and measurable results through strategic partnerships, influencer activations, and cross-functional collaboration.My background spans entertainment, beauty, fashion, and nonprofit sectors, with a proven track record of executing high-impact campaigns and building lasting talent relationships. Passionate about shaping brand narratives through the power of people, I thrive in inclusive, creative environments.

Country

United States

City

Los Angeles

Industry

Non-profit Organization Management

Skill

Diversity & Inclusion, Social Media Strategy, Budget Management, Media Relations, Talent Management, High Profile Talent Booking, Contract Negotiation, Event Management, Organization, Time Management, Teamwork, Photography, Image Editing, Customer Service, Microsoft Office, Adaptability, Leadership, Microsoft Word, Strategic Partnerships, Social Media Marketing

Experience

Sr. Manager, VIP and Entertainment Partnerships and Influencer Marketing

World Food Program USA

2025-4 - Present · 1 yr 6 mos

Manager, Celebrity Partnerships and Influencer Marketing

World Food Program USA

2022-6 - 2025-4 · 2 yrs 11 mos

Manager, VIP and Celebrity Relations, PR & Partnerships

Haus Labs

2021-4 - 2021-11 · 8 mos

Los Angeles, California, United States

Coordinator, Global Package Development– Smashbox & GLAMGLOW

The Estée Lauder Companies Inc.

2020-2 - 2021-4 · 1 yr 3 mos

Develop makeup and skincare programs from conception to production for global markets. Assigned production timelines and project managed vendors. Coordinate cross-functionally with Creative, Product Development, and GBSC to support the product + packaging development process with a focus on sustainability. Review artwork, comply with brand assurance, and reviewed copy. Spearhead sustainability efforts and manage multiple projects to support corporate sustainable goals. Initiated Smashbox and Glamglow's first Multi Ethnic Advisory Board in 2020. -Served as Event Manager and Co-hosted Dia De Los Muertos Event in 2020. -Writer and editor of Glamglow's first I&D Newsletter in 2021.

Influencer Engagement + PR Coordinator, Murad

Unilever

2019-9 - 2020-2 · 6 mos

El Segundo, California

Supported execution of below events with PR Manager and Influencer Relations Manager - 2020 Press+ influencer activation: Murad's Retinol Trio Launch @ HLP Bowling - 2020 Consumer activation: Murad's Retinol Taco Truck @ The Grove - 2019 Influencer activation: Murad Product Relaunch @ Veuve Clicquot Polo Classic Micro-influencer seeding of 100+ Celebrity make-up artist outreach to initiate partnerships Wrote detailed product briefs for RFPs Administered PR + Influencer boxes

Peer Career Coach

Boston College

2018-1 - 2019-2 · 1 yr 2 mos

Control Desk Attendant

Boston College

2017-1 - 2018-1 · 1 yr 1 mo

Commercial Liner Intern

MSC Mediterranean Shipping Company

2018-6 - 2018-8 · 3 mos

Greater New York City Area

Strategy Intern

DDB

2017-6 - 2017-8 · 3 mos

Greater New York City Area

Project 1: Conducted a research study showcasing Emerging Generation Z data and presented findings for key product: Nexplanon. Project 2: Led reporting dashboard for Hasbro including a weekly newsletter to keep the client updated on news in the toy industry as well as keeping abreast of competitor landscape.

Social Media Coordinator/Photographer

SantaGracia Jewelry

2016-6 - 2016-8 · 3 mos

Summer Intern

Alma

2014-7 - 2014-7 · 1 mo

Bookstore Cashier/Attendent

St. Thomas Aquinas High School

2011-9 - 2013-8 · 2 yrs

Worked the cash register. Organized inventory such as books, clothes, shoes, and other merchandise. Packaged books for shipment in the summer for the next school year. Answered store phone calls in customer service.