Natasha MARCOM

Global AI-Driven Marketing Manager @ Diagnoly

About

I help companies grow smarter by aligning strategy, creativity, and technology to drive real results. With 16+ years of international experience — from startups to global corporations — I build and execute marketing and communication strategies that boost visibility, engagement, and ROI. I operate at the intersection of business, tech, and people, aligning innovation with strategy to maximize impact. Often hired as a fractional marketing director, consultant, or transition manager, I design frameworks, lead roadmaps, and deliver results. 𝗛𝗮𝗿𝗱 𝗦𝗸𝗶𝗹𝗹𝘀 – 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 – Marketing strategy, positioning, pricing, go-to-market, B2B/B2C/B2B2C campaigns, journey mapping • 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 – Websites, SEO/SEM, PPC, e-shots, mobile, social media, traffic acquisition, lead generation • 𝗢𝗳𝗳𝗹𝗶𝗻𝗲 & 𝗘𝘃𝗲𝗻𝘁𝘀 – Brand identity, print, media relations, webinars, trade shows, hybrid formats • 𝗕𝘂𝗱𝗴𝗲𝘁 & 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 – Budget management, operations structuring, ROI optimization • 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 – KPI tracking, dashboards, ROI modeling, performance analysis • 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 & 𝗗𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 – Vision-to-execution planning, rollout support, transformation programs • 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 – Large-scale projects, agile methods, change & tool adoption • 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Leadership team experience, transversal collaboration, OKR goal setting • 𝗦𝗲𝗰𝘁𝗼𝗿𝘀 – Healthcare, SaaS, Mobility, Tech, Sustainability, MedTech, Energy, F&B • 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 – Fluent in EN/FR, worked in the US, AUS, UK & France. 𝗦𝗼𝗳𝘁 𝗦𝗸𝗶𝗹𝗹𝘀 – 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸 • 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 & 𝗘𝗻𝗲𝗿𝗴𝘆 𝗗𝗿𝗶𝘃𝗲𝗿 – Creates connections across teams and cultures. • 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 & 𝗜𝗺𝗽𝗮𝗰𝘁-𝗢𝗿𝗶𝗲𝗻𝘁𝗲𝗱 – Focused, pragmatic, and results-driven • 𝗔𝗱𝗮𝗽𝘁𝗶𝘃𝗲 & 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 – Turns complexity into action and growth • 𝗙𝗮𝘀𝘁 𝗟𝗲𝗮𝗿𝗻𝗲𝗿 – Absorbs new tools and industries with speed and structure • 𝗖𝗮𝗹𝗺 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗨𝗻𝗱𝗲𝗿 𝗣𝗿𝗲𝘀𝘀𝘂𝗿𝗲 – Stays precise, resilient, and innovative in high-stakes settings • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 & 𝗚𝗹𝗼𝗯𝗮𝗹𝗹𝘆 𝗠𝗶𝗻𝗱𝗲𝗱 – Aligns diverse stakeholders toward shared goals • 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 & 𝗔𝗴𝗶𝗹𝗲 – Delivers tailored strategies, from strategy to execution 🚀 📩 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 if you want to strengthen your MarCom performance — from vision to results.

Country

City

France

Industry

Marketing & Advertising

Skill

Communication, Analytical Skills, Leadership, Digital Marketing, Advertising, Digital Strategy, Online Advertising, Marketing Communications, Adaptability, Graphic Design, Organizational Effectiveness, Attitudes, Sales Management, Event Management, Smiling, Creativity, Marketing, Sales, Customer Driven, E-commerce

Experience

Global AI-Driven Marketing Manager

Diagnoly

2025-11 - Present · 11 mos

Global

A world where prenatal ultrasound is safer, better supported, and universally accessible.

Global Marketing Communication Manager, Digital Technology Innovation| SaaS. IoT· Cyber· Ecom· AI

SGS

2023-3 - 2025-7 · 2 yrs 5 mos

Paris, Lyon, Geneva

✔ Support the achievement of 20% of revenue through digital services by 2025, #SGSDigitalTICLeader. ✔ Built an M&C digital ecosystem to drive SGS’s digital transformation with OKRs. ✔ Created digital marketing & coms strategy through 3 horizons: improve, create & explore. ✔ Designed creative assets (internal and external) for branding alignment. ✔ Launched SGS digital technology and Innovation branding and channels: Viva Engage community + hub sites + teams' sites, regional teams' channels, internal database, and product sheets to improve user experiences. ✔ Launched Digital @SGS website, YouTube channel, annual integrated reports, press releases, news, digital social media, AI whitepapers, database, and digital projects such as Visual Trust mobile app to Improve customer experiences ✔Organized and structured events: AI World Summit with AI Certification, digital talks, structured training, SGS LinkedIn live, podcasts, and client success stories (Carrefour, Macy’s, Intermarché…, etc.). ✔ Digital newsletters and e-shot creation with structured frameworks. ✔ Focus on analytics by creating Data Studio and Salesforce dashboards to track SGS digital conversion/leads. ✔Build and maintain relationships with executives and businesses. - Interlocutors: Head of businesses, Head of innovation, CEO-1, Regional Directors.

Global Marketing Manager, Digital & Innovation | IoT· Cybersecurity· Ecom

SGS

2020-3 - 2023-2 · 3 yrs

Paris, Lyon

Global Marketing Manager, SGS Transparency-One SaaS Platform

SGS

2017-1 - 2020-3 · 3 yrs 3 mos

Paris, Lyon

Global Marketing Director | SaaS. Mcom· Ecom

Powa Technologies

2013-2 - 2017-1 · 4 yrs

London, Paris

✔ Lead a team of 10 people (team meeting/building, objective, follow-up, and reporting). ✔ Increase turnover by 20% for Electrolux and AEG Nordics websites with the Powa Web SaaS platform. ✔Office Opening in Paris Madeleine after raising 175 M for the PowaTag mobile app + recruiting staff. ✔Pushed live the Powa French website and managed the realization of the PowaTag French application (design (UX and UI, wording/certification/test). ✔Meeting and engaging more than 130 big clients’ accounts with our mobile solution in France and managing the data within Salesforce. ✔Launched 10 mobile lives campaigns with the PowaTag mobile application: Comptoir des Cotonniers, La City, Maille, Carrefour Téléthon, Oôra, DDP, Stylist, Botanic (Teasing & Reveal with landing pages, newsletters, SMS, microsites, incentives, best products, social network) and manage the tracking + ROI & the objectives (postmortem) + Coordinate with Publicis Agency. ✔Proof of concept achievement: PowaTag SDK inside “MyTF1” app: - Demo of 1-click buying from TV ads (Unilever, Nuxe) at #FutureTVDays event at TF1 HQ to all advertisers and partners (Nov.2015) and project with “TF1 Téléshopping”—Enable 1Click buying with PowaTag for their website, mobile site, TV programs (audio tag), and print catalogs (the launch was planned for June 2016). ✔Managed French office and employees when Powa Technologies went into administration.

Global Marketing Coordinator | Security X-ray SaaS platform

Renful Premier Technologies

2010-1 - 2013-2 · 3 yrs 2 mos

London, Royaume-Uni

✔ Re-developed online and offline company communication (logo, business card, website, brochure). ✔ Organized several successful promotional and social events worldwide (mainly in Europe). ✔ Increased company sales by developing and following up client relationships and improving negotiation and sales process. ✔ Developed opportunities in new markets (Europe, Asia, Africa, Central America). ✔ Set up the deal and installed simulator/project to Paris Charles de Gaulle Airport at the security controls.

Digital Project Manager/ Agency

AY Digital

2007-9 - 2010-1 · 2 yrs 5 mos

New York, USA

✔ Digital production studio with a focus on serving advertising agencies. ✔ Being the only non-American in the company, I created several successful events that were seen as unique and exotic (French touch). ✔ Opened the French market and sign-off deals + developed the web projects (lingerie and wine). ✔ Negotiated and finalized several large contracts to create digital banners and websites.