Natasha Jones

Leading influencer marketing and partnership strategies across wellness, beauty, and performance to drive brand growth and DTC sales. I focus on scaling creator-led growth by building impactful collaborations with influencers, agencies, affiliates, and talent managers. Highlights: • Spearheading multimillion-dollar campaigns from strategy through execution, delivering ROI and measurable EMV growth. • Leveraging TikTok experience to integrate affiliate programs, creator economy insights, and emerging platform strategies into holistic partnerships. • Driving paid amplification and whitelisting strategies to optimize creator content and scale reach. • Partnering cross-functionally with Social, PR, Creative, and Retail Marketing teams to embed influencer marketing into broader brand campaigns. • Mentoring junior talent and fostering a culture of executional excellence and innovation.

• Spearheaded creator affiliate strategies by identifying emerging creators and aligning them with industry trends and seasonal retail flows. • Managed end-to-end creator programs, including identification, onboarding, and performance optimization, ensuring alignment with merchant goals. • Developed and executed comprehensive creator marketing strategies to drive audience reach,engagement, and conversion growth. • Collaborated cross-functionally with category managers to resolve creator and merchant issues, ensuring smooth operations. • Oversaw content sampling processes and performance analytics to establish scalable best practices for branded, creator-generated, and paid content. • Optimized tools and resources across creator teams to streamline processes and drive program effectiveness.

• Led influencer gifting, brand campaigns, and content partnerships, consistently achieving and surpassing campaign KPIs. • Identified and negotiated with top-tier influencers to drive ROI-focused programs, increasing content visibility and sales impact. • Analyzed campaign performance metrics, delivering actionable insights to refine influencer strategies for future campaigns • Managed branded content calendars, ensuring on-time deliverables, quality control, and alignment with SHEIN’s marketing objectives • Monitored influencer relationships and optimized event campaigns around major activations to maximize brand visibility

Built an ongoing creator presence (continuing beyond 2023) in lifestyle, beauty, and wellness, partnering with brands through TikTok and Instagram. • Partnered with leading brands including Forever 21, Fashion Nova, and Savage X Fenty to create authentic content that resonated with target audiences. • Developed data-driven strategies to improve engagement and expand reach across platforms. • Produced high-performing social campaigns on Instagram and TikTok, showcasing strong creative storytelling. • Managed end-to-end content production, from concept to execution, while tracking metrics such as engagement rates and follower growth. • Collaborated with brand teams to align messaging and campaigns with broader marketing goals

• Executed influencer campaigns end-to-end, managing communication, negotiations, and content approvals to ensure all projects were delivered on time and within budget. • Drafted and managed influencer contracts, ensuring alignment with client briefs and campaign requirements. • Delivered comprehensive post-campaign reports that highlighted performance metrics, including impressions, clicks, and sales results. • Collaborated across teams to troubleshoot influencer or client challenges, ensuring seamless campaign delivery and optimal outcomes.

• Researched and recruited influencers that aligned with the brand’s aesthetic and objectives to drive awareness and engagement. • Oversaw social media strategy, content calendars, and influencer activations across platforms, optimizing audience targeting. • Coordinated brand photoshoots, including managing products, shot lists, models, and locations, to deliver high- quality visual assets. • Led and trained interns in content creation, photography, and social media operations, improving team efficiency and project delivery. • Collaborated on paid collaborations and advertising plans to expand brand visibility and growth.

• Supported the development and execution of marketing campaigns, including content planning and branded promotional activities. • Analyzed sales data and industry trends to inform strategy and align marketing with consumer demand. • Coordinated trade show logistics, including branding materials, booth setup, and event operations. • Maintained marketing inventories, distributed branded literature, and ensured all assets met brand guidelines.