Natasha Hurst

Natasha Hurst Design Ltd. is a creative consultancy studio specialising in sports and lifestyle apparel plus accessories. I partner with brands to build culturally relevant, commercially impactful collections, blending directional design with technical precision. As an experienced designer, developer and managing creative with over a decade of experience in realising high-performance athletic, lounge, and street-style style collections, my studio brings together deep industry knowledge and global insights. I have and continue to work with disruptive start-ups and a number of established brands leading end-to-end product creation from concept through to launch.