Nataporn Thoheng

As a Brand Manager, I lead a portfolio of three kitchen appliance brands, functioning as a Category Manager. My role involves overseeing the entire product lifecycle and managing the P&L to drive market leadership and profitability. - Led the comprehensive category strategy for a portfolio of kitchen appliance brands, aligning with overall business objectives and collaborating with regional teams for effective product launches and execution in the Thailand market. - Optimized pricing strategies, enhancing brand positioning and profitability. - Executed multi-channel marketing campaigns, significantly boosting brand awareness, sales, and lead generation. - Forecasted demand based on campaign performance and seasonal trends, improving inventory efficiency. - Managed P&L for assigned brands, consistently achieving revenue growth and optimizing marketing ROI through data-driven decisions.

- Led the development and launch of innovative new SaaS products, ensuring market readiness. - Drove the efficient configuration and deployment of new SaaS products for scalability and reliability. - Designed seamless product journeys and processes to optimize user experience. - Empowered backend teams (operations, call center, and service delivery) through comprehensive product journey training. - Forged strategic partnerships with leading global cloud service providers (Google, Microsoft, Akamai, and Ascio) to secure best-in-class solutions. - Oversaw collaboration with local and global service providers to optimize the performance of our existing cloud service portfolio. - Improved product performance by leading efforts to resolve issues and meet goals.

- Owned the product roadmap and lifecycle, driving successful product development, launch, and ongoing performance. - Developed data-driven pricing and promotion strategies, tailored to each sales channel, resulting in increased sales growth while maintaining product profitability. - Collaborated with the Sales team and Demand Planner to improve the demand forecasting accuracy and optimize inventory levels. - Achieved consistent sales target attainment through proactive inventory management and sell-through optimization. - Developed strategic sales targets and business planning figures for each product and sales channel, aligning with overall revenue goals. - Ensured product profitability by analyzing profitability metrics and implementing cost-effective pricing structures. - Conducted competitive intelligence to inform strategic product positioning and promotions, gaining a competitive advantage. - Facilitated smooth project execution by coordinating effectively with internal and external stakeholders. - Partnered with the brand team to create compelling product-specific materials, enhancing campaign communication and product promotion.

I focused on sourcing new products and suppliers, while managing product and stock levels. I handled supplier relationship management, as well as sales, order placement, and pricing. This work involved close cooperation with the Logistics and Inbound departments.

I routinely monitored and analyzed market and industry trends, consumer behaviors, and competitor activities, including in-depth TV rating and content marketing analysis. I leveraged these insights to identify new business opportunities and develop strategic plans for business improvement.

I managed client, partner, and supplier relationships, overseeing product and stock management. I handled sales, order placement, and pricing, and created promotions for new products. Additionally, I proposed new products to clients for TV home shopping channels and performed English to Thai translation for product descriptions and FDA documents.

Front Office Department: utilized Fidelio system, registration of guests during check-in, telephone operation, and updated guest profile. Food & Beverage Department: set up breakfast, set up happy hour, handled guests in proper ways, served drinks and food, made cocktails, and utilized Micros system.

Front Office Department: utilized Fidelio system, made reservations, registration of guests during check-in, cashier, telephone operation, and handled guest’s complaints. Housekeeping Department: cleaned guestrooms, cleaned bathrooms, and studied how to differentiate types of linen. Food and Beverage Department: set up banquet tables, studied how to read function order and floor plans, handled guests in proper ways, studied about F&B utensils, and made various cocktails. Kitchen Department: cooked several international cuisines, prepared ingredients, studied safety in the kitchen, and how to handle kitchen equipment.