Natally Navarro

@L’óreal Beleza Dermatológica

In August 2022, I embarked on an exchange program in Australia to enhance my English skills. While there, I maintained my role as a freelance media activation professional, providing services to clients in Brazil. I successfully managed campaigns for esteemed brands such as Grupo Boticário, Renault On Demand, and AmericaBRB.

I led the operational team of paid media, consisting of 4 senior analysts, serving brands within the alcoholic beverage sector of Pernod Ricard, with a special focus on Absolut Vodka, Beefeater Gin, Ballantines, and Chivas Whisky. Together, we planned, activated, and reported on wonderful awareness campaigns, with robust media strategies integrating online and offline channels. We reported excellent results with quality media tracking using tools such as IAS and Campaign Manager, and we witnessed the real growth of the brands with the assistance of Nielsen research and brand lift studies from the platforms. On a day-to-day basis, my role was to lead the team by prioritizing demands, organizing timelines, guiding the analysts, training and teaching them to use new platforms, providing support, and actively participating in the strategic planning of the campaigns. I also interfaced with other departments within the agency, such as the offline team, creative team, business intelligence (BI), social media, and more. I was involved in negotiations and building relationships with our partner accounts, overseeing campaign results, and managing projects from development to the delivery of final reports, ensuring quality and excellence. Tools: Google Search, Google Display Network, YouTube Advertising, DV360, Yahoo Ads, Meta Ads, Pinterest Ads, Amazon Ads, Twitter Ads, Twitch Ads, Seedtag, among others. Projects with investments up to R$10MM. Project example: Absolut 2021 IMAGINE US TOGETHER 2022 NOTHING IS BETTER THAN US TOGETHER Media plan targeted young generations during pandemic lockdown and reopening. Selected effective channels/formats, customized Twitch projects. Team handled activation/follow-up. Nielsen survey confirmed successful achievement of objectives.

Identification of objectives and problems through data analysis, in order to propose strategic and tactical solutions. Data management and report automation to measure and evaluate the performance of the actions implemented. Client: O Boticário - IR (Resale intention).

Online Media Planning with a focus on performance; A / B test; Implementation of campaigns on Google Ads, Bing Ads, Facebook Ads, Linkedin Ads and partner network; Market research; Monitoring campaigns via Google Analytics; Optimizations and strategic actions; Production of reports and performance analysis; Customer interface; Clientes: Buscapé; Porto Seguro; Zap Imóveis; Órama Investimentos

Clientes: Porto Seguro e Buscapé. Google Ads; Google Display & Vídeo; Facebook Business; Google Analytics Produção de relatórios diários de performance das contas, apoio na implementação e otimização de campanhas de mídia, auxilio na análise de resultados de acordo com as alterações realizadas nas contas, participação em call de alinhamento e estratégia de mídia com veículos; apresentação de resultados mensais e semanais para o cliente; Redação de links patrocinados e anúncios para Facebook; Implementação e análise de Teste A/B.

Cerimonial de Casamentos; Mestre de Cerimônia em Formaturas; Planejamento e execução de eventos acadêmicos como Intercom Sul, GP da Propaganda, Fórum de Carreiras, Amostra de Revista dos Alunos de Publicidade e Propaganda; Semana Acadêmica da Escola de Comunicação e Artes, etc; Staff no Desafio Braves