Nataliia Petrenko

Category Manager @ EVA store chain

About

10+ years of experience in category management, procurement, and the development and launch of private labels (PL) and e-commerce. 🔹 Proven expertise in managing assortments across non-food, fashion, food, and fresh categories 🔹 Strong background in negotiations, tenders, data analytics (large data sets), contract alignment and signing 🔹 Experience in developing marketing campaigns and category growth strategies 🔹 Worked extensively with local, European, and Chinese suppliers

Country

Ukraine

City

Dnipro Metropolitan Area

Industry

Retail

Skill

Творческая стратегия, Контроль запасов, Контентные стратегии, Розничные продажи, Маркетинговые исследования, Business Analysis, control of deliveries from China, introducing a new product, Retail Sales, Creative Strategy, Content Strategy, Retail Category Management, Time Management, Planning Budgeting & Forecasting, Market Research, Inventory Control, Purchasing Negotiation

Experience

Category Manager

EVA store chain

2017-8 - Present · 9 yrs 2 mos

Dnepr

🔹 Sales, assortment matrix, and pricing analysis 🔹 Development and implementation of marketing activities and promotions 🔹 Inventory management, seasonal product rotation, and control of deliveries from China 🔹 Assortment management strategy, planograms, and development of technical requirements for new equipment

Head of Fashion business

Allo

2016-10 - 2017-7 · 10 mos

Dnepr

🔹 Strategic planning and sales analytics 🔹 Department budgeting 🔹 SEO, Google Ads, price comparison platforms, traffic growth 🔹 Supplier contracts and category assortment development

Category manager

PROSTOR_UA

2015-11 - 2016-10 · 1 yr

Днепр

🔹 Budgeting and profitability analysis, achievement of planned KPIs, development and implementation of actions to meet targets 🔹 Assortment matrix management, pricing, and assortment rotation 🔹 Negotiations, trade marketing, and sales planning 🔹 Inventory management, accounts receivable and payable

leading manager on purchases at department of Private Label

ATB Market

2013-7 - 2015-10 · 2 yrs 4 mos

Днепр

🔹 Strategic planning of department operations and private label (PL) launches, from concept to market entry 🔹 Tender management and strategic sourcing: identification of new partners, negotiations, and contract approval 🔹 Assortment strategy development: assortment formation, optimization, and rotation to improve profitability 🔹 Product development management: creation of technical specifications, quality standards, supplier control, and product launches 🔹 Claims and quality management: handling claims, coordination of laboratory testing, and continuous quality improvement