Nataliia Cherepovska

• Acted as the focal point for all communication needs in Ukraine, designing and maintaining content strategies to showcase the impact and innovation of humanitarian programming. • Led the development of high-level resources, including success stories, case studies, and multimedia content, targeting both internal and external international audiences. • Served as the lead brand manager for the country office, maintaining rigorous standards across media engagements, social media platforms, and donor-facing materials. • Supervised a team consisting of 2 Communications Officers and the Multimedia intern while building staff capacity in multimedia production and donor branding compliance. • Coordinated with Regional and Global communications teams to facilitate visits from international journalists and manage the visibility of major organizational achievements.

• Management of PR activities, including preparation and execution of a global PR strategy, maintaining relations with the media, organizing media events, participating in industry awards contests • Management of CSR activities, including leading the Solar2Share CSR initiative on EMEA scale • Managing all promotional activities in several markets (Ukraine, Benelux), including organizing events, trade fairs and training sessions, lead generation, content and other promotional campaigns.

• Managed PR strategy planning and execution as well as media relations for 6 startups based in Lithuania, the US, the UK, Ireland, Germany and Italy. • In charge of content preparation and international outreach for fundraising, product launches, partnerships and other news, making sure the correct message is conveyed. • Developed and nourished media relations with international journalists. Achievements: > Over 20 PR interviews, 50 news articles, 2 international media awards

• Developed campaigns and specific marketing strategies for the brand. • Identified appropriate marketing channels and target customers for campaigns. • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and target consumer audience. Achievements: > Increased Brand awareness by 12 % in 2 years.

• Boosted brand awareness while planning and managing PR campaigns for a new brand launch. • Established and fostered valuable media partnerships to drive brand exposure and reach a wider audience.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and projects. • Coordinated the development of event strategies and tactical plans to achieve marketing goals. • Transformed corporate social media platforms to better engage customers and promote sales. Achievements: > Growth by 25% in media coverage > Brand market share growth from 5 to 12%.

• Collaborated with external PR agencies, as well as internal sales and marketing managers, to determine branding, product positioning and media messages. • Researched, negotiated, implemented and tracked advertising and public relations activities. • Managed internal, external (including crisis) communications. • Developed and implemented innovative PR strategies. • Raised brand awareness and brand preference through consistent PR efforts through product campaign launches and brand events. • Produced and distributed internal and external communications. • Performed copywriting and editing of press-releases, web content, advertising copy, periodicals and publications for internal and external audiences. • Conducted market analysis and monitored competitors' activity. Achievements: > Most loved International Brand Award for 2 years in a row > Continuous #1 position in Print/Online/TV media coverage and Award marketing among competitors

• Coordinated CEO schedule • Assisted in preparation of business trips and working meetings • Coordinated and interpreted at B2B and GR meetings • Managed 2 key CSR projects: Samsung Hope for Children and Samsung Meets Education Achievements: > Silver award at Kyiv International Advertising Festival for communication on 'Samsung Hope for Children' project > Promotion to PR Manager