Natalie Wubben

• Develop short and long term strategies for three product categories that includes plans for promotions, assortment opportunities and ways to drive revenue; producing over $50 million dollars in annual sales • Build and maintain working relationships with 40+ manufacturers and vendors; identify strategic vendor partners to create Groupon exclusive items or private labels • Monitor sales reports and conduct competitive analysis to identify business opportunities and close gaps in order to meet and exceed key performance indicators • Manage assistant buyer for the category and aid in their career development; responsible for hiring, performance feedback and employee promotions

• Established a new subcategory of the outdoor living business; producing over $2 million dollars in sales during its first year • Source new products and brands that meet customer demands and maximizes profitability • Determine pricing for each product by negotiating contracts with vendor partners to ensure we remain competitive in the online marketplace

One of the skilled and fashion-savvy representatives of the Trumaker brand. I meet directly with our customers at individual or group appointments, at offices or events. I take measurements, provide style consultation, build outfits, and direct our simplified shopping experience. I built a book of clients from my personal networks and online leads. I outfit those customers for life, becoming their “go-to” for style, keeping them up to date with our new built-to-fit clothing.

• Manage five national brands which contribute over $5 million to the total ladies plus size apparel business’s annual sales volume of $50 million • Initiate assortment strategies that best match the plus size customer’s needs • Integrates national and private brands based on current data and trends to help reach or exceed sales and profitability objectives • Negotiate with vendors on product costs, visual merchandising incentives, advertising co-op and gross margin support • Collaborates with planning partners to take action on financial forecasts by addressing amount of receipts, pricing and marketing strategies to adjust on order to react to business trend and ensure financial objectives are achieved

• Review and analyze current sales trends by department and sales by program/ style; compares and contrasts the data against sales plan and history. Presents findings to buyer, recommends and takes action as necessary to help achieve sales and profitability objectives • Manage the advertising process, providing information, photos and samples to Sales Promotion and proofing ad layouts to ensure copy and content is represented in a clear and impactful manner • Reviews/ recommends promotion and mark down pricing changes as necessary; communicate all special pricing and marketing activity to store and merchant support teams • Analyzes in season style selling, financial and inventory performance for given area to identify and interpret trends and make recommendations to maximize future performance • Maintains consistent, effective communication with vendors, distribution center and merchant team regarding purchase orders, samples, and shipping/ delivery issues to ensure timely delivery of merchandise

• Assist in the creation of marketing strategies for gaining new clients, as well as marketing any new services in mutual funds, annuities, life insurance, and estate prevention to potential clients • Generate form letters and mass brochure mailings to prospective clients • Compile information on qualifying leads into CDS software • Provide administrative support to agent

• Selected out of 500 applicants as a general management retail intern; focus included sales, merchandising, inventory management and retail operations • Served diverse client base as an Encore department sales associate; created personal sales revenue of over $60,000 in 3 months and successfully met sales goals 100% of the time while collaborating on additional intern projects • Generated additional revenue by creating and implementing a unique cross-departmental sales and customer service approach • Merchandised the sales floor in order to maximize sales based on daily reports